Putting a PR strategy in place should be simple, which is why Whiteoaks’ 360PR proposition cuts to the heart of an organisation’s needs.
With the strategy in place, Whiteoaks defines the tactical mix and channels through which to feed PR activities.
This allows us to set strict performance targets from the start of the campaign, which we will then deliver through our team of specialist industry experts.
- Business Objectives
- Target Audiences
- Desired Behaviours
- Desired Perceptions and Messaging
At the end of the campaign, we measure the results. 360PR is deliberately cyclical, so we measure back against business objectives. We aren’t in the business of “vanity PR” – every piece of Whiteoaks coverage will reach the right audience, through the right channels, containing the right key messages to deliver your business objectives.