“A” Pretty Little Social Media Cock-Up

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(Just a quick note, if you’re a Pretty Little Liars fan and you don’t know who “A” is then there are spoilers in this blog! Don’t say I didn’t warn you)

After five years of build-up to the big reveal, I think the dust has finally settled over who “A” is in Pretty Little Liars, so I guess it’s now safe to bring up something that I thought was a bit of a social media cock-up. And just for the record, I haven’t seen a single second of this show, but my esteemed colleagues have assured me that it’s an emotional rollercoaster which will have you on the edge of your seat, apparently.

If you were in the UK and were excited to watch the show on Netflix, after it aired in the states, then I sure hope you avoided all of your social media channels, I’ve asked around and people did manage it, but sadly there were a few who fell victim to discovering the identity of “A” after seeing a certain hashtag which was trending on Twitter in the morning. *SPOILER* – This hashtag was #CeCeIsA – Apparently this was so devastating for one of my colleagues, she was almost in tears after innocently popping onto Twitter in the morning, only to see said hashtag down the left hand side of the screen. Because of this, I’ve decided to highlight a few small things that you should make note of whilst building your next social media campaign so you don’t accidentally upset your audience.

Along with the obvious steps such as; creating social media objectives and goals, conducting a social media audit, ensuring your social accounts are looking good (design-wise) and creating your content plan, I thought I’d share a few extra things that can be easily overlooked.

Hashtags
Hashtags are a great way to build up some “buzz”, especially if you want to up engagement levels within your community. This is crucial for TV shows, especially because Twitter users love to Tweet about what they’re watching – Between January and April in 2015, over 361 million Tweets were shared about TV in the US alone – so it makes sense to promote specific hashtags. Just make sure you thoroughly think about what hashtags you’re using in your campaign.

Audience
This shouldn’t be overlooked in your social media audit, make sure you’re aware of who you’re addressing and how your tone of voice should be adapted based on that audience. Social media is an amazing tool that you can use to encourage conversation and engagement, so make sure you’re not just broadcasting your message. Write content that your audience will engage with and want to share with their followers to ensure you get the best reach possible.

Time Zones
It’s worth taking note of where your main audiences are situated around the world whilst planning your social media campaign. This is essential if you’re posting content that’s relevant to different time zones. There’s nothing worse than targeting content to a specific part of the world and they’re all tucked up in bed. Always make note of who you’re targeting and what times you want to be posting/scheduling your content to ensure you get the best levels of engagement.

Social media is a powerful tool and utilising it correctly will let you reap huge rewards in terms of engagement, but just be aware of your audience and how to ensure you’re keeping them all happy whilst running your social media campaigns. After all, social media is more about listening to your audience than just getting your message out there.