Michelle Smithson

Michelle is an experienced PR director and consultant, with a particular focus on technology and corporate communications in the last 15 years. After starting her B2B PR career at Whiteoaks International almost 12 years ago, she has since pursued her passion for communications in a variety of senior roles across the UK, both in-house and agency-side. In October 2019, she re-joined Whiteoaks as Associate Director, heading up two account teams and using her experience to provide strategic consultancy.

As well as boasting an impressive track record of devising strategic campaigns that positively impact her clients’ bottom line, one of Michelle’s core specialities is media relations, and in particular top tier media opportunities. She has a meticulous understanding of how the media operates and uses that knowledge to create compelling narratives that hit national headlines. Michelle believes that every successful PR professional has to be a proficient story-teller and works with her clients to uncover their most captivating stories to ensure they achieve the media attention they deserve.

Michelle has worked alongside national and international brands, including Siemens, LG, Autodesk and Arco, as well as supporting major regional investment projects such as ‘Green Port Hull’. She has a proven track record of delivering results and successful campaigns have been recognised by PR Week, CIPR and the Global Golden Bridge Awards.

Michelle is also skilled at crisis communications, digital campaign delivery and social media projects that directly engage with and influence a brand’s core audience. Her ability to quickly understand and distil complex messaging, combined with her innate passion for delivering integrated communications, result in campaigns that support her clients’ core business needs and financial objectives.

Favourite food/drink: Prosecco. Who needs food when there are bubbles!?

Interesting fact about you:When I was eight years old I was selected to play Cinderella in the school play (every girl’s childhood dream!) only to be told that I’d only be playing the part of ‘Cinders in Rags’. It still keeps me up at night!

Favourite ‘out of work’ activity: Doing absolutely nothing! I love nothing more than being at home, sitting in the garden with a glass of fizz (or gin, I’m not fussy…).

Favourite type of holiday: Laying in the sunshine on a beautiful beach with my husband.