With Amazon Prime Now, you can forget about deliveries turning up on your doorstep within a lengthy and quite frankly inconvenient three to five working days. This latest innovation will see the online retailer deliver products within one hour of being ordered. Yes, one hour! It’s already being used in various cities across the U.S. including New York, Dallas and Miami but it is now set to change the delivery game here in the UK (well, just Central London for the moment).
So what do you need to do to get a mobile phone case from your device’s screen to your front door inside 60 minutes?
Firstly you’ll need to sign up to Amazon Prime, which already gets you next day delivery, but that’s just not fast enough. Your order will then need to come to at least £20, not including the £6.99 postage fee. However if you have the time to wait for two hours instead, you don’t need to worry about the postage fee at all.
The service won’t run 24 hours a day but it will be available for the main chunk of the day – 8am till midnight. It will also be open to Prime Now users seven days a week. Good news if you’re a serial online shopper!
This kind of service requires a huge amount of effort so therefore the one hour delivery is only available to a select number of Central London postcodes which Amazon has revealed here. You don’t need to start looking at houses in Chelsea or flats in Westminster though as plans are already in place to roll-out Prime Now across the whole of London as well as other UK cities.
The way products are delivered is staying with the traditional ‘man in a van’ method for the time being. So, if you’re desperate to know exactly where your order is or you just have a fair bit of time on your hands, the Prime Now app allows users to monitor how their delivery drivers are getting on. There are also rumours of small drones getting involved and dropping your anticipated parcel off by air too, but drones seem to be linked to just about everything and anything at the moment (though we can pick this up in another blog).
Could this change the way online deliveries work? I happen to believe it will, with other companies such as Asos or notonthehighstreet.com having to follow suit over the coming years to try and stay remotely close to the giant that is Amazon.
The move to make deliveries this quick comes at a time when humans want everything within an instant. Social media allows trends, news and updates to all be monitored in real time meaning vast amounts of information on just about anything can be gathered within a matter of seconds. Likewise we have recently seen the rise of on-demand TV and film services such as Netflix, giving people access to literally thousands of shows and features – perfect for binge watching.
Check out this clip from Amazon here to see how it all works.