How to survive an event as a pr pro


Preparation. Preparation. Preparation. How much more advice could you need for attending a client event as a PR professional? You put in days, weeks, and often months of hard work for a conference or event that’s over in a flash. While doing as much preparation beforehand is the key to success at such an event – from messaging documents to briefing schedules – there are a few things you should keep in mind on the day to make everything run smoothly:

Bring the essentials
Notepad, pens, laptop, phone and chargers to-boot. Power is a commodity at events and if you don’t have your own dedicated area (or are simply running around all day) you don’t want to compete for plug space. Bring a battery pack so you can keep your phone juiced all day long.

Take care of yourself
Hydrate! If you’re going to be on your feet all day, you’re going to want to keep yourself in top shape. Drink plenty of water and stop every now and then for a snack. It might seem a bit stilly, but grabbing that banana out of your bag is a lot less embarrassing than fainting during a briefing.

Whether you’re charged with staying put in the press room or mingling on the exhibitor floor, stay in constant contact with your team. Keeping everyone updated on your location, who you’ve spoken with and where you’ll be next can be a lifesaver.

The same applies to journalists. Do you have media briefings arranged for your client that day? Make sure you have the journalists’ mobile numbers and have clearly communicated where to meet and when. It can save a lot of hassle in the long run.

Have some fun
You’ve put in all of the hard work, so don’t forget to relax and have a little fun as well. This is the ideal opportunity to get to know your clients a bit better, connect with key journalists, and get value out of the event for yourself.