Keeping Up With The Oaksers – Scott Lunn, Account Executive


Who are you? And what’s your job at Whiteoaks?

My name is Scott Lunn, but I have collected monikers such as Lunny, Lunndog, and almost anything else that plays on the word Lunn. Scotland is just lazy but sometimes allowed into the rotation. My role at Whiteoaks is Account Executive for Team Hercules.

What does your daily to-do list look like?

 A cup of tea is always at the top of my agenda in the morning. After that it’s collecting intel, liaising with media contacts to secure opportunities for clients, consulting clients on our media strategies and then having another cup of tea to celebrate.

What made you want to get into PR?

 Having studied journalism at University, I knew I wanted to work in the news media. I enjoy being creative and PR allows you to come up with new ways to put a message across. I’m also fascinated with technology, which is why Whiteoaks was an easy choice.

Who is your favourite brand and why?

 Beavertown Brewery. Makers of craft beer and ale, I love the brand’s established character and voice. It seems the marketing and PR guys have a lot of fun creating the brand’s identity over there, which I think comes across. I’m also partial to sipping a ‘Gamma Ray’ on a Friday after work.

What’s your top tip for someone who wants to get into the PR industry?

 In my experience a willingness to learn from your peers and search for the next way to improve yourself is key. If you have a passion for communications, jumping straight in at a company like Whiteoaks will set you up.

How do you unwind after a day in the office?

If it’s a Tuesday, then with the notorious pub quiz team ‘Bekki and the Backpacks’, using useless knowledge to win pub vouchers. Any other day, I head home and lounge with my room-mate who also happens to be an ‘Oakser.

What’s your favourite anthem suggestion for Friday’s Whiteoaks Power Hour?

 My suggestions are always denied unless I’m DJ for the day, but anything Arctic Monkeys will do.

If you could be any character in any film, what would you be?

 Malcolm Tucker from In the Loop, although I’m nowhere near as frightening.

What’s your ideal getaway location?

 I really want to visit Easter Island. Not just for the curious history, but it looks like an amazing place for a cultural escape.

 What’s your go-to party trick?

 I can blow a Malteser in the air for quite some time, and then catch and eat it. Does that count?

And finally, cheesy chips?

 I guess? Gravy would be better.