Kicking off “broadcast season”

By James Kelliher, Chief Executive

Last week kicked off what we fondly call “broadcast season” — where the great and the good of this fascinating industry gather to discuss latest trends, solutions and services in line with a constantly shifting environment.

Whiteoaks has a presence at each of the major broadcast, media and entertainment shows, meaning our finger is firmly on the pulse of the industry as we support its major players across the globe.

At BVE I had the pleasure of witnessing just some of the technological innovations that will look to take root in 2016 and know it’s just a taste of what’s to come at NAB in Las Vegas in April and IBC in Amsterdam in September.

Broadcast, media and entertainment PR is large part of our heritage here at Whiteoaks and we are proud to represent some of the industry’s biggest names, including Nevion, RT Software and Playbox Technology. For more than 15 years we have helped share the stories of some truly visionary companies, from Oscar winners and lighting pioneers, to leading names in newsroom automation, augmented reality, and specialist remote cameras.

Not only does Whiteoaks’ experience in this dynamic industry set us apart from our competitors, our ingrained knowledge of the wider technology sector perfectly positions our clients to be at the forefront of broader trends, such as telecoms, cloud and the like.

Coupled with this, our intricate industry knowledge, strong relationships and specialist teams are constantly delivering campaigns centred on business objectives, ensuring tangible PR outcomes — an approach truly unique to Whiteoaks.

It is always great to get out and about at these major events and witness first hand game-changing technologies in a sector that has always been ahead of the curve.

I hope to see you over the coming months. Look for the man desperately checking his pedometer, trying to break his own personal record for miles covered in a single day!