Meeting the Saints of Sin City at NAB

By James Kelliher, Chief Executive

One of the benefits of my job is getting to meet so many companies at the cutting edge of technology – and it is sure to be the same at NAB.

The annual media and entertainment expo hosted in Las Vegas is now just a matter of weeks away – and the Whiteoaks diary is quickly getting chock-full of meetings with exciting new firms, while we continue to serve a huge number of clients from across the industry. Sore feet really have never felt so good.

According to NAB’s own blurb, the site is bigger than 11 football (soccer, though clarification shouldn’t be required) pitches. And it needs to be, in order to house attendees with a combined purchasing power in excess of $19.8billion.

I am hugely proud of the work we have and continue to produce for clients in this space, which is down to both our industry heritage but also having our finger on the pulse of the latest trends.

What always strikes me at these events is how technology continues to mould and shape the industry. Given Whiteoaks has more than 15 years of experience in this hugely exciting sector, we have had the pleasure of a front row seat. Tech truly is driving change in the media and entertainment industry, which is why we work so well in this particular sector.

Coupled with Whiteoaks’ truly unique differentiators – our strong relationships, specialist teams and campaigns centred on business objectives and tangible outcomes – it really does set us apart. I truly believe that and it is why we walk into these events with our head held high.

I look forward to seeing you out in Sin City, but with IBC in Amsterdam in September, there is plenty to keep the air miles ticking over!