Pub golf – how social media can dig you out of a hole

By Simon Moss, Associate Director & Head of Business Development

Any man in the employ of Whiteoaks for any great length of time will have at one stage faced the fear, triumph and ultimately shame of a company stag do. For once a year or so the beautiful town we are lucky enough to call home gets besieged by a dozen-strong barrage of testosterone looking to take home the coveted Pub Golf Champion trophy.

As you may have guessed, the latest such jolly jaunt took place just last Friday. However, being an agency that is big into digital, we decided to add a social (media) element to this year’s proceedings. Let me explain. What better way to honour the stag, an avid football fan and Bournemouth season ticket holder, than by dressing up as footballing heroes from his formative years (the 80s and 90s).

Cue raids on eBay and cupboard draws across the Home Counties – not to mention a few dodgy wigs. And what better way to show your appreciation for bygone heroes of Leicester City and West Ham United than by seeking a retweet or favourite – in order to skip a drink. For some, the task was harder than others (one may have thought Diego Maradona would appreciate the boozy sentiment, but apparently not) – but I am pleased to say that the social (media) experiment worked. Cue joyous scenes as Muzzy Izzet, Colin Hendry and Julian Dicks got involved with the festivities.

While some may view this as a paltry showing from the cream of the UK’s B2B Technology PR crop, we were pretty darn pleased with our outputs. I guess the point I am trying to make is that social media gives us the opportunity to interact with anyone – from journalists, analysts and influencers to Turkish international footballers – and it is a weapon that any brand must seek to utilise. Particularly if you want to skip a round on pub golf…

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