Being a technology PR agency, data plays a key role for many of our clients, across a wide variety of sectors.
In the early part of this decade, big data was a serious buzzword. Mention it in your article or media briefing and coverage was all but guaranteed. Then the backlash began. “Not another big data story” or “if I receive one more big data pitch, I will throw my computer out of the window” were not uncommon tweets to see from our colleagues on tech desks up and down the country.
The great thing about working in the technology industry is, of course, that nothing ever stays the same. Just as the big data debate has moved on from what it “is” to what it is “doing”. And then comes the legislation.
The new EU data protection regime, currently well into its transition period, is keeping many organisations on their toes, making for a hugely interesting time to be involved in PR! The lengthy debates, the stark differences in opinion and the businesses scratching around to show compliance have created a hotbed of activity.
Examples like this are just the tip of a very large iceberg for a PR agency. This media storm will pass, but we know full well that another is just around the corner.
The danger with this insatiable media appetite for content is falling into the trap of “me too”. Peddling comment for the sake of it, hoping for a few bits of coverage offering no real purpose. This is why I have such faith in Whiteoaks’ dedicated team of copywriters. They live and breathe tech, understand the trends and hot topics and elevate the conversation to “cut through the noise”. It is a real skill that sets our content apart.
Fortunately, the future is looking bright, particularly when it comes to data.