Traditionally, when considering how best to design and deliver impactful multi-territory PR campaigns, there have been two predominant models: The Multinational ‘One Agency’ Model – typically offered by large...
It’s true. Writing good copy, words that excite, provoke, fuel the imagination and trigger deep thought, is an art. It is the perfect combination of style, language and relevance...
Strong media relations is a claim every PR agency should make. Fundamentally it remains the core skillset. But how do you build trust in your agency to deliver on...
Social media has been around for so long now that no one can deny that it’s a valuable tool for those businesses who want to know what their target...
Of all of the marketing specialisms – PR has asserted itself as the lead proposition in the successful adoption of an integrated marketing approach. Businesses are looking to get...
A successful media event can really strengthen your relationship with relevant journalists and publications to aid your wider PR campaign and plans moving forward. It’s a chance for you...
I will always remember being asked during an important new business pitch to give an example of feedback received from a prospect who didn’t select us and the reasons...
What are the issues that are having an impact on the the ability of technology companies to grow and achieve their potential? A report commissioned by Whiteoaks reveals how they...
Social media is driving transparency, all the more reason to invest in expert PR guidance on developing strategies and measuring success, says Suzanne Griffiths.
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.@AndrewRoss_IA talks about five #AI misconceptions that @Gartner_inc have debunked, including that intelligent machines learn on their own. Discover all the myths via @InformationAge information-age.com/five-arti…