Articles and Whitepapers

Measurement – It Doesn’t Have to be Complicated…

Posted on March 16th, 2020

There has been much debate in the PR industry about measurement — mainly because measuring earned communications success has always been complex and often has an indirect influence on...
From all angles – why social media is critical to M&A activity

Posted on December 20th, 2019

The lure of potential growth, scalability, enhanced profitability and market domination fuels the merger and acquisition (M&A) market. Over the last three years the value of global M&A deals...
How to eBook: make the most of industry events

Posted on November 12th, 2019

When they’re part of a carefully strategised marketing plan, B2B technology industry events provide an excellent platform to share expertise, raise brand awareness and build relationships with key media...
The art and science of content planning

Posted on October 9th, 2019

Why create content? Do you ever stop to think about what the time and resource is for? In the B2B technology sector, we believe content aimed at the right...
Results-Driven Tech PR For The Transformation Age

Posted on May 30th, 2019

We are living in a time of innovation. The sheer volume and diversity of disruptive businesses being started, invested in or sold is testament to this. At Whiteoaks we have had the fortune...
Generating Leads: Proving Communications Worth with Marketing Automation

Posted on May 2nd, 2019

Measurement. It’s the topic that public relations and communications professionals regularly debate and want to improve – but doing so is a continual challenge. The softer arguments for investing...
Events part one – Content comes first: reviving the lost art of event storytelling

Posted on March 25th, 2019

We all know content plays a critical role in your PR and marketing strategies – forming the foundation for audience engagement and ensuring the right messages resonate with the...
Events part two – Turning an event into a prime media relations opportunity

Posted on March 25th, 2019

Events are an excellent way of reaching your customers and your prospects — that’s a given. But they also represent a prime opportunity to engage with journalists and play...
Events part three – Getting the most out of your social media strategy at events

Posted on March 25th, 2019

Whether it’s your annual flagship event where you own the event agenda, a leading industry expo where you will be exhibiting alongside competitors, or you’re attending a small local...
A Perfect Match: ABM and ABS – goals, benefits and challenges

Posted on January 9th, 2019

We recently released the findings of a landmark piece of independent research which investigated the use of Account-Based Marketing and Account-Based Sales approaches. Entitled, ‘A Perfect Match: ABM and...

Client Testimonial

“Whiteoaks adds a lot of experience and structure to our marketing efforts. We’re working closely together as one team.”

Martijn Groot | VP Marketing & Strategy, Asset Control
“We went through a detailed and lengthy process when selecting our PR agency and Whiteoaks has consistently exceeded our expectations.”

Sarah Todd | Head of Marketing, Ecrebo
“Whiteoaks’ energy and enthusiasm and the detailed knowledge of our business is unparalleled and this combination delivers results.”

Nick Bloom | VP Partnerships & Alliances, Glasswall Solutions
“Whiteoaks has been a professional and committed partner. The team has taken the time to truly understand eBECS’ unique approach to the market.”

Rufus Lunn | Surface Hub Lead, eBECS
“Working with Whiteoaks has been a pleasure. They took ownership of the social channels and were able to work independently. Results have been fantastic.

Liesbet Meesschaert | Campaign Marketing Manager at Barco
Whiteoaks helped Omnico Group generate £12m in qualified sales and more than 200 pieces of media coverage in 2017

Kathryn Finch and Emma Lampard | Senior Marketing team at Omnico Group

Latest Resource

Working in PR: An insider’s view

.@GlasswallCDR is one of the UK’s most #innovative #cybersecurity firms and they chose Whiteoaks to lead their #brand awareness campaign where we generated ongoing high profile national coverage for them. Read the full case study here: hubs.la/H0y864r0 pic.twitter.com/YT2DvbQtOg

Get up-to-date with everything that matters in the #marketing world this morning with @MarketingWeekEd’s round-up, including @KITKAT and @riverisland hubs.la/H0y7xzY0

“Stop paying agencies for their time and start paying for their output” Great approach and exactly what we do for our clients. Via @MarketingWeekEd hubs.la/H0y3H4n0

#PR, #content and #digital are no longer isolated disciplines, which is why we design and deliver integrated campaigns for our clients underpinned by a formal measurement structure and intrinsically linked to wider marketing goals hubs.la/H0y3VbP0 pic.twitter.com/QDDei3ZK13

In our latest blog, @emilyeaf gives us an insider’s view of #PR including advice for anyone looking to get into the industry hubs.la/H0y1js60 pic.twitter.com/pmum3TnvzL

Articles and Whitepapers

“Whiteoaks adds a lot of experience and structure to our marketing efforts. We’re working closely together as one team.”

“We went through a detailed and lengthy process when selecting our PR agency and Whiteoaks has consistently exceeded our expectations.”

“Whiteoaks’ energy and enthusiasm and the detailed knowledge of our business is unparalleled and this combination delivers results.”

“Whiteoaks has been a professional and committed partner. The team has taken the time to truly understand eBECS’ unique approach to the market.”

“Working with Whiteoaks has been a pleasure. They took ownership of the social channels and were able to work independently. Results have been fantastic.

Whiteoaks helped Omnico Group generate £12m in qualified sales and more than 200 pieces of media coverage in 2017

Latest Resource