Buyer or marketing personas are now common terms in the B2B sector and it’s likely that your company devises and executes account-based sales and marketing strategies around them. But...
The Data and Marketing Association defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld...
When you think of a PR professional, what characteristics come to mind? A strong communicator, great writer with faultless attention to detail, and someone who has a solid work...
Traditionally, when considering how best to design and deliver impactful multi-territory PR campaigns, there have been two predominant models: The Multinational ‘One Agency’ Model – typically offered by large...
It’s true. Writing good copy, words that excite, provoke, fuel the imagination and trigger deep thought, is an art. It is the perfect combination of style, language and relevance...
Strong media relations is a claim every PR agency should make. Fundamentally it remains the core skillset. But how do you build trust in your agency to deliver on...
Social media has been around for so long now that no one can deny that it’s a valuable tool for those businesses who want to know what their target...
Of all of the marketing specialisms – PR has asserted itself as the lead proposition in the successful adoption of an integrated marketing approach. Businesses are looking to get...
A successful media event can really strengthen your relationship with relevant journalists and publications to aid your wider PR campaign and plans moving forward. It’s a chance for you...
I will always remember being asked during an important new business pitch to give an example of feedback received from a prospect who didn’t select us and the reasons...
Client Testimonial
Are you a #marketer working for a #B2B #tech business? You’re invited to join our free webinar, ‘Redefining Event Marketing: Plan for Success’ on Wednesday 24 April. Register today #WOInsights hubs.ly/H0hw5BB0 pic.twitter.com/Pddyf5wpkR