Articles and Whitepapers

Good content is good… but why have good when you can have it all?

Posted on December 3rd, 2018

Content is still king. We keep hearing it, we keep saying it. It forms the basis for almost all PR and marketing campaigns and is one of the most...
A Perfect Match: ABM and ABS – research by Whiteoaks International

Posted on October 2nd, 2018

Earlier this year we set out to understand whether senior Sales and Marketing decision-makers working for B2B tech brands are truly operating within an Account-Based Sales (ABS) or Account-Based...
Proving its worth: anchoring digital into integrated marketing

Posted on September 12th, 2018

Every day we’re confronted with waves of content. Whether it’s push notifications on your personal device teasing you towards new content, advertising campaigns, browsing or discovering the web at...
Tech PR for Fast-Growth Firms – What Should You Consider?

Posted on September 5th, 2018

The UK has long been and is still a hotbed of innovation. The sheer volume and diversity of disruptive businesses being started, invested in or sold here is testament...
International PR: bridging the gap between all or nothing

Posted on August 14th, 2018

When you’re currently operating from one country with a great PR or integrated marketing agency on board, taking the leap to an organisation that wants to expand to other...
There’s a better way to guarantee results from B2B Tech PR

Posted on July 24th, 2018

PR, like many services industries, often has a bad name. It is an inconvenient truth – and one that continues to blight the sector to this day. The reason,...
Unleashing the power of buyer personas and account-based marketing

Posted on July 17th, 2018

Buyer or marketing personas are now common terms in the B2B sector and it’s likely that your company devises and executes account-based sales and marketing strategies around them. But...
A unified force – why integrated marketing campaigns matter

Posted on July 3rd, 2018

The Data and Marketing Association defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld...
Why specialism trumps generalism in the quest for PR success

Posted on November 24th, 2017

When you think of a PR professional, what characteristics come to mind? A strong communicator, great writer with faultless attention to detail, and someone who has a solid work...
Top tips for international PR – the third way

Posted on September 8th, 2017

Traditionally, when considering how best to design and deliver impactful multi-territory PR campaigns, there have been two predominant models: The Multinational ‘One Agency’ Model – typically offered by large...

Client Testimonial

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Martijn Groot | VP Marketing & Strategy, Asset Control
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Sarah Todd | Head of Marketing, Ecrebo
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Whiteoaks helped Omnico Group generate £12m in qualified sales and more than 200 pieces of media coverage in 2017

Kathryn Finch and Emma Lampard | Senior Marketing team at Omnico Group

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We really are in this together

Explore how Whiteoaks helped @OmnicoGroup generate £12 million in qualified #sales and more than 200 pieces of coverage for this #retail and #leisure #POS and customer solutions provider hubs.ly/H0p8_JG0 pic.twitter.com/pi1dRhEwWE

“The holy grail of marketing is an integrated campaign. Easy to say, but sometimes harder to achieve.” @FirstNameEmma article writes about the importance of integrating digital and marketing to get the most out of a campaign hubs.ly/H0p9kFm0

.@glasswallnews is one of the UK’s most #innovative #cybersecurity firms and they chose Whiteoaks to lead their #brand awareness campaign where we generated high profile national coverage for them. Read the full case study here: hubs.ly/H0p77m10 pic.twitter.com/7QA0w1XDOu

Buyer personas are so important, but how much do you know about them? And how can you apply them to your integrated #marketing & #PR #B2B campaigns? @SuzGriffiths answers these questions & more hubs.ly/H0p73Z-0

“This cohesion in trying times shows what we’re capable of as communities, as nations and most of all, as human beings.” Our CEO @James_Kelliher reflects on how brands have reacted to the Corona crisis, with examples from @BWC_Security and @manageengine hubs.ly/H0p7c7s0

Articles and Whitepapers

“Whiteoaks adds a lot of experience and structure to our marketing efforts. We’re working closely together as one team.”

“We went through a detailed and lengthy process when selecting our PR agency and Whiteoaks has consistently exceeded our expectations.”

“Whiteoaks’ energy and enthusiasm and the detailed knowledge of our business is unparalleled and this combination delivers results.”

“Whiteoaks has been a professional and committed partner. The team has taken the time to truly understand eBECS’ unique approach to the market.”

“Working with Whiteoaks has been a pleasure. They took ownership of the social channels and were able to work independently. Results have been fantastic.

Whiteoaks helped Omnico Group generate £12m in qualified sales and more than 200 pieces of media coverage in 2017

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