When you’re currently operating from one country with a great PR or integrated marketing agency on board, taking the leap to an organisation that wants to expand to other...
PR, like many services industries, often has a bad name. It is an inconvenient truth – and one that continues to blight the sector to this day. The reason,...
Buyer or marketing personas are now common terms in the B2B sector and it’s likely that your company devises and executes account-based sales and marketing strategies around them. But...
The Data and Marketing Association defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld...
When you think of a PR professional, what characteristics come to mind? A strong communicator, great writer with faultless attention to detail, and someone who has a solid work...
Traditionally, when considering how best to design and deliver impactful multi-territory PR campaigns, there have been two predominant models: The Multinational ‘One Agency’ Model – typically offered by large...
It’s true. Writing good copy, words that excite, provoke, fuel the imagination and trigger deep thought, is an art. It is the perfect combination of style, language and relevance...
Strong media relations is a claim every PR agency should make. Fundamentally it remains the core skillset. But how do you build trust in your agency to deliver on...
Social media has been around for so long now that no one can deny that it’s a valuable tool for those businesses who want to know what their target...
Of all of the marketing specialisms – PR has asserted itself as the lead proposition in the successful adoption of an integrated marketing approach. Businesses are looking to get...
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A new report by @CBItweets and @Oracle finds that large companies are contributing to the country’s productivity crisis by failing to adopt new #technologies. @henrygrobertson discovers why they aren’t investing in new #technology @CityAM hubs.ly/H0jtGNf0