30 August 2016 Omnico, a leading software and services company enabling omni-channel experiences, has appointed The Whiteoaks Consultancy to build brand awareness among its target markets in theme parks, attractions and retail.
The campaign will focus on Omnico’s four main solutions and is built around news, endorsement, thought leadership and corporate profiling, as well as industry research.
Simon Towner, VP for marketing at Omnico, said: “PR is a crucial tool for us in order to build brand awareness. We were impressed with Whiteoaks’ strong background in retail, entertainment and customer experience technologies, alongside its commitment to transparency and demonstrating return on investment. This is an exciting time for our business and we are looking forward to a hugely successful partnership with Whiteoaks.”
Based in Basingstoke, Hampshire, Omnico has a rich heritage in retail and entertainment, working with leading brand names to drive innovations in customer experience. Its four main solutions are omniEngagement, omniStock, omniBasket and omniEnable, allowing everything from enhanced brand loyalty to mapping customer journeys and stock optimisation.
James Kelliher, CEO at Whiteoaks, said: “We are delighted Omnico has chosen Whiteoaks for this exciting period in its expansion. Omnico is a great example of a trailblazing UK company and is a perfect fit for us. This is a market we know well and cannot wait to get started.”