Text version - Software AG PR Case Study


To increase awareness of Software AG with top tier journalists and raise the profile of CTO UK, Germany, Nordics and South Africa, Matthew Smith.


Whiteoaks recommended putting in place a Journalist Relationship Management (JRM) programme.

Whiteoaks leveraged existing relationships with top tier journalists to set up informal lunch or drinks sessions in central London.


Whiteoaks secured JRM meetings with journalists writing for The Times, The Sunday Times, The Daily Telegraph, Computer Weekly and more.

Software AG gained valuable coverage in the national press, with comments from Matthew appearing in a Sunday Times feature on “workplace mobility”.

Journalists have approached Whiteoaks for industry comment from Matthew on topics including Big Data, mobile, social and cloud, generating coverage in important tech sites such as Computer Weekly and Cloud Pro.