By Susan Richter, Marketing Communications Manager
You know you’re getting old when you can walk straight into a club without hassle and buy that bottle of Merlot quicker than a pint of milk. But when it really hits home is when you marvel at the ability of the younger generation to take new technology in their stride and just accept it as standard.
A case in point — a few days ago I unearthed my Magic 8 Ball, a significant player in my decision-making process during university days. Grinning with glee, I showed it to my nephew and told him to ask it any question he wanted. Instead of shaking it and looking at the bottom, as any normal person would do, he spoke to it and placed it against his ear waiting for an answer, and then looked completely flabbergasted when nothing happened.
It dawned on me that at eight years old, he’d never seen a rotary telephone, didn’t know what dial-up internet was, and simply doesn’t understand how live TV could ever not be paused.
The point of all this, is that it’s that time of year again where the Whiteoaks team is working full out to support our clients at IBC in Amsterdam — the annual global event for broadcasters and everyone involved in making, managing and delivering news and entertainment. Every year exhibitors use the show as a platform to showcase their innovations.
Last year saw 55,092 attendees from over 170 countries walk through the doors to see over 1,500 exhibitors occupying more than 50,000 square metres of display space. New products and services were launched around 4K, 8K, the use of cloud and the surge in the use of IP in the broadcast workflow. The ever-important question of how to monetise content was on the agenda, and Professor Brian Cox officially opened the show with his keynote on television’s expanding universe.
My question is, in twenty-odd years, when my nephew is my age (or close to!), what will his IBC experience be? Will he be shaking his head at his younger colleagues’ inability to understand that we couldn’t always watch the latest episode of The Simpsons in our flying cars (in my perfect future, the ultimate TV show is still going), TV walls weren’t standard fixtures in our homes growing up and that we’d had to physically attend school, work and go on dates instead of donning our virtual reality goggles and step into the holographic projection room.
Regardless of the answer, I’m keen to see just what will be shown and announced at this year’s show. While some of the team is there already, I am off next week and will be reporting back… via blog and not with an augmented reality pod cast.