April showers have arrived on right cue. I know this because every day since flipping my calendar, I’ve fallen victim to countless umbrella attacks during my brisk stroll to the office. Even in the lightest drizzle I find myself confronted with a cohort of oversized golf-umbrella wielding maniacs, using up an impressive amount of real estate above their heads, unwilling to move over as they approach on Farnham’s perilously slender pavements.

Just this morning, to avoid yet another instance of having my face violently stroked by another passing umbrella, I sidestepped off the pavement and into the gutter. Usually this is the point where my feet would submerge into a dark oily puddle, but not today. Because it wasn’t even raining.

You can imagine my frustration when I arrived at my desk and began to scour the headlines for tech news relevant to the clients that I write for and I read that bouncing water droplets could be used to keep high-performance electronics running at full speed. Reader, I could have cried, but the tears would have only added to my frustration.

However, as I read further into the article my frustrations began to dissipate. Here was a fine example of something natural, something tangible, being utilised to enable technological progress. In a world of cloud-based servers, wireless networks and voice activated assistants, this clever use of H20 proved to be a refreshing read.
Cloud technology is a testament to the rapid technological evolution that I’m proud to be part of, on the PR side of things at least.

As a member of the Whiteoaks crew, writing and learning every day provides me with no end of fascination and appreciation for the technology developing around us. Take cloud computing – did you know that for every 1200 smartphones or 600 tablets a new server is added to the cloud, or that experts predict that 40 zettabytes, or 40,000,000,000,000,000,000,000 bytes of data will be held in the cloud by 2020?

Yes, it is incredibly rewarding absorbing such knowledge and writing about these exciting innovations on a daily basis, but from a writer’s perspective, it’s easy to get lost in the cloud. Reminders of the physical world, especially when used in a subject relevant to my work, are important in helping to keep me grounded. With a clear head and a fresh perspective, I am able to approach my work with restored zeal and a renewed hunger for learning and applying what I have already learned.

So, fellow tech-addicts, if you ever feel lost in the cloud or find yourself overwhelmed by the constant flow of new information, take my advice and re-acquaint yourself with the physical world around you. I highly recommend taking a stroll through the fresh spring air. But please, leave your umbrella at home.


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