What’s your career background, in brief?
One of my first PR jobs was working at Channel 5 when it first launched in 1997, sending out VHS (!) tapes to TV reviews editors on the nationals and cutting out press clippings to glue into a coverage folder. The internet was all a bit shiny and new and pitching to a journalist meant getting on the phone or faxing over a press release. I moved on to inhouse technology roles, B2B and B2C, before taking the leap agency-side in 2005.
What’s the most challenging job you’ve ever had?
Working in financial services PR during the financial crisis of 2007 and 2008 was a fairly big challenge. The industry was under pressure and PR had to adapt quickly to support businesses going through radical changes. Ultimately, the shake-up resulted in much of the regulation we see today which, in many ways, was fascinating to see evolve.
What apps, technology items and gadgets can’t you live without?
Aside from my phone in general, I am rather fond of Google Nest and the novelty of controlling my home’s heating, smoke alarms and security systems through an app.
What’s the best advice you’ve been given?
Find what you’re good at, do it well and do it with passion.
Name one thing about your job that gives you a sense of satisfaction or makes you leave the office smiling…
Landing that high-profile piece of coverage for a client that really showcases their expertise on a relevant and timely hot topic.
Do you personalise your workspace?
In the office we have a clear desk policy at the moment, but at home I have photos of Crete – one of my favourite places in the world – on the wall above the laptop.
What’s the first thing you do in the office in the morning?
Set up the laptop and make a cup of coffee, then we’re good to go.
What are you reading, watching or listening to at the moment?
I’m currently reading “A History of the twentieth century” by Martin Gilbert – or watching reruns of Big Bang Theory on Netflix.