Yotta selects The Whiteoaks Consultancy to support international expansion

30 August 2016 Yotta, a leading infrastructure and asset management software, consultancy and inventory survey provider within the UK has selected The Whiteoaks Consultancy to deliver a wide-ranging PR campaign promoting the company as part of a wider international strategy.

Whiteoaks will roll-out a programme of activities focused on expanding Yotta’s international partnerships in regions including the Netherlands, the US, Australia and New Zealand. They will also boost the perception of Yotta as a technology company influencing infrastructure asset management decisions.

Whiteoaks was selected based on its existing good ties and contacts with highway, transport and infrastructure publications in the UK and internationally. The team will be working closely with Bass PR in Australia and New Zealand and Key Communications in the Netherlands to provide Yotta with an international campaign under the Whiteoaks International Network (WIN) umbrella.

Yotta, which is based in Leamington, Warwickshire, works with over 120 councils in the UK, as well as national agencies, such as Highways England, and utility companies, providing them with software to help them make better, more informed decisions about their infrastructure assets. Its Mayrise and Horizons asset management technology includes software for highways, waste management and street lighting.

“We are a growing, exciting company and we wanted to find an agency who could really help us go international and promote our services abroad,” says Nick Smee, managing director at Yotta. “Whiteoaks has demonstrated outstanding results and we are looking forward to working with their dynamic and talented team.”

James Kelliher, Whiteoaks’ CEO, says: “We’re very excited to be working with one of the top brands in a very interesting market. Working with Yotta will be a great opportunity to utilise our international capabilities and help the company repeat the immense success they continue to have in the UK market.”