If I had a magic wand, I would make myself run faster. I don’t. So instead, one of my New Year’s resolutions is to train more. Of course, we all have resolutions (even if we say we don’t, some changes are still there at the back of our minds) and those changes can cover all areas of our lives; diet, fitness, spending, work, relationships. I can’t vouch for the success of any of them (yet) but what I can say is that when it comes to business, resolutions are not only a good thing, but also doable.

My advice for B2B technology companies who want to ‘make their mark’ in their sector this year is to commit to investing energy in these three achievable New Year’s resolutions:

  1. Focus on Integrated Marketing

Whatever the individual specialisms, everyone at Whiteoaks believes that engaging, informative content is still king and sits at the heart of any good marketing strategy. From visionary thought leadership to in-depth whitepapers, Whiteoaks’ specialist team of content creators guarantees a consistently high level of quality for clients, and that content feeds into all of their marketing activities.

Our writers have decades of experience in journalism and technical writing across B2B tech and consumer technologies in a huge variety of industries.

  1. Public Relations to support broad business efforts

With more than two decades of experience in B2B technology, our teams run high-impact campaigns across PR, influencer and digital channels. We believe in three core pillars of activity; thought leadership, company news and endorsement.

Whether breaking into the national media, delivering hard-hitting company news or running standout creative public relations campaigns, Whiteoaks consistently delivers for B2B clients through its unique approach to PR, which supports the sales, marketing and account functions of their business.

  1. Digital and Social Media conversations

No longer just a platform for content sharing and ‘broadcasting content’, social media offers the opportunity to identify, engage with and ultimately convert prospects. From content creation and community management to social media training and lead generation activities, Whiteoaks is ahead of the curve in helping clients grow their digital footprint and reputation.


Hopefully food for thought — now I’m off for another run.


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