The Marriage of PR and ABM: A Must-Watch Webinar for B2B Tech Marketers

Discover how PR and ABM can work together to drive measurable impact

Account-Based Marketing (ABM) has become essential for B2B businesses looking to build meaningful relationships with high-value accounts. In fact, 76% of B2B marketers say ABM-based approaches deliver a higher ROI than other marketing efforts. But to maximise its effectiveness, it needs the right support…. Enter PR.

Download this exclusive webinar to learn how to align PR activities and ABM strategies to strengthen brand positioning, increase engagement and deliver real results in 2025.

What you’ll gain:

• Actionable insights on integrating PR and ABM for greater impact
• Strategies to build brand awareness both among broad audiences and target accounts
• Leveraging existing PR collateral to enhance ABM activities

Don’t miss out. Watch now!