BACKGROUND
Bridewell, a major cyber security company in the UK and US, is Microsoft’s leading UK cyber security provider for critical national infrastructure (CNI).
THE CHALLENGE
Bridewell wanted to increase awareness of its brand amongst CNI organisations and to highlight its managed security services. It began working with Whiteoaks in 2019.
pieces of coverage achieved
key messages achieved
national media opportunities achieved/secured
THE APPROACH
Bridewell and Whiteoaks decided they would fill the gap in CNI-specific research with an authoritative annual report covering the views of CNI cyber security decision-makers in the US and UK.
The report, Cyber Security in Critical National Infrastructure, has fast become the standard trends barometer for IT decision-makers and security-leaders in CNI cyber security.
It is supported by the continued creation and placement of high-quality thought leadership within top tier media titles, along with proactive corporate profiling with business and national media.
Awareness over the life of the campaign 2019-2024:
697 pieces of coverage
1,583 key messages achieved
58 national media opportunities achieved/secured
Coverage had an average domain authority of 52
Engagement
Estimated coverage views of 8.31 million 2019-2024
9,686 social engagements from coverage (excluding LinkedIn)
THE IMPACT
Bridewell has fulfilled its aim of improving brand awareness as the UK’s leading CNI cyber security services provider and awareness of its managed security service has increased
Research among more than 600 cyber security leaders in the UK also found that Bridewell has climbed from ninth place in 2023 to now rank among the top five UK CNI security providers for unprompted consideration. In other words, without prompting, Bridewell is front of mind. Over the last 5 years, it has also won managed security services contracts with several major CNI organisations.
THE RESULTS
Gareth Jones, Head of Marketing, Bridewell said: “We worked with Whiteoaks for over five years, during which time, the PR strategy that they developed, and the resultant media coverage helped to significantly increase awareness of Bridewell’s position as the UK’s leading specialist in cyber security for CNI organisations.”
Hayley Goff, CEO, Whiteoaks, said: “Our work with Bridewell over the last five years has really helped to shape its brand perception among its target audience, significantly increasing awareness, as we can see from it now being regarded as one to the top CNI cyber security providers in the UK.”
