Hayley joined Whiteoaks in 2004 as a project manager. Since then she has held several senior posts within the company, before becoming a board director in 2013. She moved from her role as Chief Operating Officer to Chief Executive Officer in 2023.

At the helm, Hayley drives the business towards fulfilling its mission of guaranteeing better results from integrated B2B PR and communications campaigns. She is passionate about Whiteoaks’ deliberately different approach, and uses her strategic and creative consultancy to strengthen the agency’s position in the market and advise clients.

She has extensive experience in creating and managing international campaigns for some of the world’s leading brands, including Autodesk, Clarivate Analytics, OKI, SAS, Pulsant and Telehouse.