Hayley Goff

Hayley joined Whiteoaks in 2004 as a project manager. Since then she has held several senior posts within the company, before becoming a board director in 2013 and she now holds the position of chief operating officer.

Hayley leads the day-to-day operation of the business with primary focus on client services. She has extensive experience in creating and managing international campaigns for some of the world’s leading brands.

Her role involves providing strategic and creative counsel across the client portfolio by regularly reviewing and advising clients on their PR and marketing strategies, and ensuring campaigns align with wider business/marketing objectives to deliver measurable ROI.

Specific client experience includes Autodesk, Glen Dimplex Heating & Ventilation, Clarivate Analytics, Ecrebo, OKI, SAS and Pulsant.

Favourite food/drink: Chinese or Thai – I could eat it every day, although that would do no favours for the waistline!! Drink would have to be a mojito – takes me back to a summer holiday in my youth where the pool attendant took a shine to my friend and delivered us a mojito on the beach every day!

Interesting fact about you: I have two gold medals from the London Academy of Music and Dramatic Arts in Acting and Verse & Prose

Favourite ‘out of work’ activity: I should probably make out that I am a fitness freak or very intellectual, but I am a girly girl at heart so you would normally find me shopping, in the pub with a large glass of wine or chilling in the spa while I tell everyone I am at the gym!

Favourite type of holiday: Scorching hot beach holiday, nothing better than relaxing and doing nothing in the sun – that doesn’t happen very often in PR!!