Innovate. Transform. Grow. Bold words, but all certainly applicable to Fintech Connect, which bills itself as the UK’s largest fintech trade show. Held at the ExCel in London last week, it didn’t let me down, with speakers and representatives from major institutions like Citigroup to smaller niche players like Smart Valor.

Our agency has a strong heritage in the Fintech space and we’ve represented disruptive firms from across the industry, from Regtech to small business finance and data management to invoice financing. This is an industry landscape that is constantly shape shifting, influenced by the regulation agenda, consumer demand and mobile technologies, to name just a few.

A glance at the speaker sessions and workshops gave just a flavour of the huge variety of solutions on offer: from augmented reality in banking to tokenised investments, the opportunities created by open banking to machine learning. This is an industry that is fertile hunting ground for innovation and it is a source of huge pride to see London and the UK rightly recognised as the perfect base for these sorts of companies to launch, grow and thrive.

I was fortunate enough to speak with a few of the home-grown Fintechs at the event and find out how their transformative technology will meet one or many market needs.

Their passion and belief is admirable, but it also strengthens our own resolve. What is clear to me is that PR is a strategic investment for these firms – it isn’t a budget pot they are willing to fritter away so that they get it again next year. Instead, it drives and supports strategic business direction, from breaking new markets to attracting external investment, increasing sales to generating new leads.

So as we continue to disrupt our industry with our results-driven engagement model, it was heartening to hear that these firms require a communications agency to complement their own company ethos or approach.

As a proof point, have a look at our work with Fraedom, a hugely disruptive B2B firm in the commercial credit cards and spend management space, which earlier this year was acquired by Visa.

Doing things the ‘same old way’ has been a terminal error for businesses in the past – and those working in the financial services and Fintech space know that better than anyone. Different results need different approaches, different ways of thinking and similar disruptive philosophies, which is where I think Whiteoaks truly sets itself apart from the rest.


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