05 March 2018 – InterSystems, a global leader in information technology platforms, has appointed The Whiteoaks Consultancy, a leading UK-based technology PR agency, to support the UK launch of its new InterSystems IRIS Data Platform™. The focus of the campaign will be to raise awareness of InterSystems, InterSystems IRIS, its key spokespeople and problem-solving technology outside of healthcare.
Whiteoaks was appointed following a competitive pitch process, due to its proven knowledge of the big data, data analysis and cloud markets, as well as its experience and proven track record of PR, content and digital work in the financial services sector, a key vertical for InterSystems.
Whiteoaks will develop and execute a media relations campaign, emphasising InterSystems’ role as an industry thought leader. This will maximise InterSystems’ legacy expertise and reputation for exemplary customer and partner support and service, demonstrating how it has built on this to break new ground in financial technology with InterSystems IRIS.
James Kelliher, Whiteoaks CEO, added: “The team at Whiteoaks is very much looking forward to supporting InterSystems at such an exciting time for the company, extending their reach into the financial industry and strengthening their distribution channel.
“Our transparent way of working and commitment to achieving and exceeding targets continues to set us apart from other PR firms, and we feel sure that this approach will help InterSystems to significantly increased awareness for its new data platform and the company as a whole.”