By Suzanne Griffiths, Managing Director
Who are you? And what’s your job at Whiteoaks?
Suzanne Griffiths, MD. Where to start… I’m responsible for the overall day-to-day running of Whiteoaks with a particular focus on our people and business development.
What does your daily to-do list look like?
Unpredictable, long and varied!
What made you want to get into PR?
My interest started when I was at university. I studied marketing and found the intricacies and challenges of PR really attractive. As a result, I focused my final year dissertation on international PR… and I haven’t looked back since!
Who is your favourite brand and why?
Truly I don’t have much brand loyalty – but I have a lot of respect in terms of what some of the big brands have achieved and how they continue to remain relevant. For example, while Amazon has come under fire over the years, it is a shining example of a brand which has evolved over time and adapted its offering to appeal to macro trends.
What’s your top tip for someone who wants to get into the PR industry?
I’d say, grab any experience you can, wherever you can. Whether that’s an industry placement or internship, volunteering at your local newspaper or writing your own blog.
How do you unwind after a day in the office?
That’s an easy one — ideally a run, then PJs , TV and early to bed!
What’s your favourite anthem suggestion for Friday’s Whiteoaks Power Hour?
If you could be any character in any film, what would you be?
Sandy from Grease, but I’d probably never become the cool version!
What’s your ideal getaway location?
Anywhere warm with somewhere to cool off and plenty of refreshments on tap.
What’s your go-to party trick?
As a child of the 80s, I can perform the full dance routine to Wham’s Wake Me Up Before you Go Go
And finally, cheesy chips?
Only on Christmas Eve and always with mayo!