30 May 2018 – REPL Group, a global technology and consulting firm focusing on innovative solutions for the retail industry, has appointed Whiteoaks International, a leading UK-based technology PR agency, to raise the profile of its workforce management and engagement, warehouse management and instore solutions to support the company’s ambitious plans for growth.
Whiteoaks was appointed following a competitive pitch process, due to its proven knowledge of the retail and logistics technology industry and its record of PR, content and digital work in this area. REPL particularly liked Whiteoaks’ innovative approach to transparent service delivery and saw Whiteoaks’ focus on performance and results as an excellent match for its own company culture.
Rachel Price, marketing director for REPL Group, commented: “REPL has grown extensively over the last 10 years and is continually innovating by identifying the best industry solutions to meet the needs of retailers. We wanted an external PR agency to help us promote our strong positioning within the market as we further grow and serve new customers.
“We were impressed by Whiteoaks’ knowledge of the retail industry and the commitment to results-driven PR and we are confident of a hugely successful relationship.”
Whiteoaks is currently developing a media relations campaign, emphasising REPL’s role as an industry thought leader. The campaign will maximise REPL’s pioneering role in the field of workforce management, its in-depth knowledge and passion for the retail experience and its dedication to modernising the industry by delivering the best technological solutions to align with its customers’ business goals.
James Kelliher, Whiteoaks International CEO, said: “REPL is a fast-growing business with proven authority and extensive experience in the retail sector and we are delighted to have the opportunity to help build its brand and scale the business further.
“Our transparent way of working and commitment to achieving and exceeding targets continues to set us apart from other PR firms, and we feel sure that this approach will help REPL to significantly increase awareness of its workforce management, logistics and other solutions.”