There have always been very defined lines between PR and marketing — each camp clear on their role within the business, their relationship with the media and stakeholders and...
10 seconds is all it takes. In that time, your prospect can reach into their pocket, pull out their smartphone, unlock it with face recognition, and then head to...
When it comes to rolling out global PR campaigns, you will be faced with a multitude of choices and challenges to navigate. For example, how to achieve consistent results...
By now, I think it’s safe to say that there isn’t a single industry that hasn’t been affected by the current crisis in some shape or form. Although arguably...
By Mark Wilson, Creative Director Creativity. The very word fills some with anxiety, while others seek it out and embrace it. The reasons for these opposing views are many;...
There has been much debate in the PR industry about measurement — mainly because measuring earned communications success has always been complex and often has an indirect influence on...
The lure of potential growth, scalability, enhanced profitability and market domination fuels the merger and acquisition (M&A) market. Over the last three years the value of global M&A deals...
When they’re part of a carefully strategised marketing plan, B2B technology industry events provide an excellent platform to share expertise, raise brand awareness and build relationships with key media...
Why create content? Do you ever stop to think about what the time and resource is for? In the B2B technology sector, we believe content aimed at the right...
We are living in a time of innovation. The sheer volume and diversity of disruptive businesses being started, invested in or sold is testament to this. At Whiteoaks we...
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