I’m sure a lot of people back in March didn’t think we’d still be stuck indoors due to coronavirus, especially with Christmas fast approaching! But here we are, still...
Some see PR as an art. Some see PR as a science. The truth is that it falls squarely in the middle. There are formulas and processes, and a...
Media relations forms the core of any successful PR programme. The collective media, with all its variations, plays a highly influential role in shifting perceptions, building (and breaking down)...
20 years in B2B PR. I’m not sure I expected to be writing that when I graduated with a degree in International Marketing back in 2001. Although as you’ve...
When deciding to embark on a Public Relations campaign, and ultimately selecting a PR agency to go on that journey with you, there are many factors that you need to...
The press release has long been a staple of PR, first coming into use in 1906, when Ivy Lee, the PR representative of the Pennsylvania Railroad developed it to...
There are many elements that contribute to an organisation’s success, especially when it comes to sustained growth. This was the focus of our recent research — Secrets of Tech...
There have always been very defined lines between PR and marketing — each camp clear on their role within the business, their relationship with the media and stakeholders and...
10 seconds is all it takes. In that time, your prospect can reach into their pocket, pull out their smartphone, unlock it with face recognition, and then head to...
When it comes to rolling out global PR campaigns, you will be faced with a multitude of choices and challenges to navigate. For example, how to achieve consistent results...
Client Testimonial
With a traditional media relations campaign at its core, find out how we generated an industry voice for @REPL_Group to showcase its innovative approach to modernising the #retail industry through #technology: hubs.la/H0BhcDy0 pic.twitter.com/0URyvmNt3X