There has been much debate in the PR industry about measurement — mainly because measuring earned communications success has always been complex and often has an indirect influence on...
The lure of potential growth, scalability, enhanced profitability and market domination fuels the merger and acquisition (M&A) market. Over the last three years the value of global M&A deals...
When they’re part of a carefully strategised marketing plan, B2B technology industry events provide an excellent platform to share expertise, raise brand awareness and build relationships with key media...
Why create content? Do you ever stop to think about what the time and resource is for? In the B2B technology sector, we believe content aimed at the right...
We are living in a time of innovation. The sheer volume and diversity of disruptive businesses being started, invested in or sold is testament to this. At Whiteoaks we...
Measurement. It’s the topic that public relations and communications professionals regularly debate and want to improve – but doing so is a continual challenge. The softer arguments for investing...
We all know content plays a critical role in your PR and marketing strategies – forming the foundation for audience engagement and ensuring the right messages resonate with the...
Events are an excellent way of reaching your customers and your prospects — that’s a given. But they also represent a prime opportunity to engage with journalists and play...
Whether it’s your annual flagship event where you own the event agenda, a leading industry expo where you will be exhibiting alongside competitors, or you’re attending a small local...
We recently released the findings of a landmark piece of independent research which investigated the use of Account-Based Marketing and Account-Based Sales approaches. Entitled, ‘A Perfect Match: ABM and...
Client Testimonial
Statistics show that UK adults spend an average of eight hours per day consuming media, with social media accounting for almost half. Here are our top tips for anchoring digital into your integrated #marketing hubs.ly/H0nXVvd0