We are living in a time of innovation. The sheer volume and diversity of disruptive businesses being started, invested in or sold is testament to this. At Whiteoaks we...
Measurement. It’s the topic that public relations and communications professionals regularly debate and want to improve – but doing so is a continual challenge. The softer arguments for investing...
We all know content plays a critical role in your PR and marketing strategies – forming the foundation for audience engagement and ensuring the right messages resonate with the...
Events are an excellent way of reaching your customers and your prospects — that’s a given. But they also represent a prime opportunity to engage with journalists and play...
Whether it’s your annual flagship event where you own the event agenda, a leading industry expo where you will be exhibiting alongside competitors, or you’re attending a small local...
We recently released the findings of a landmark piece of independent research which investigated the use of Account-Based Marketing and Account-Based Sales approaches. Entitled, ‘A Perfect Match: ABM and...
Content is still king. We keep hearing it, we keep saying it. It forms the basis for almost all PR and marketing campaigns and is one of the most...
Earlier this year we set out to understand whether senior Sales and Marketing decision-makers working for B2B tech brands are truly operating within an Account-Based Sales (ABS) or Account-Based...
Every day we’re confronted with waves of content. Whether it’s push notifications on your personal device teasing you towards new content, advertising campaigns, browsing or discovering the web at...
The UK has long been and is still a hotbed of innovation. The sheer volume and diversity of disruptive businesses being started, invested in or sold here is testament...
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@aqmetrics @HFMWeek Congratulations on the win!