Articles and Whitepapers

Differentiation starts here… why branding is important from the beginning

Posted on July 3rd, 2020

There are many elements that contribute to an organisation’s success, especially when it comes to sustained growth. This was the focus of our recent research — Secrets of Tech...
Colouring across lines — why integrated marketing is better

Posted on May 29th, 2020

There have always been very defined lines between PR and marketing — each camp clear on their role within the business, their relationship with the media and stakeholders and...
Social media: not just the garnish in the sustainable business growth cocktail

Posted on May 29th, 2020

10 seconds is all it takes. In that time, your prospect can reach into their pocket, pull out their smartphone, unlock it with face recognition, and then head to...
Why Listening to Local Knowledge Can Make or Break Global PR Campaigns

Posted on May 29th, 2020

When it comes to rolling out global PR campaigns, you will be faced with a multitude of choices and challenges to navigate. For example, how to achieve consistent results...
From physical to virtual: the impact of lockdown on campaigns and events

Posted on April 27th, 2020

By now, I think it’s safe to say that there isn’t a single industry that hasn’t been affected by the current crisis in some shape or form. Although arguably...
Creativity – what’s the big deal?

Posted on April 22nd, 2020

By Mark Wilson, Creative Director Creativity. The very word fills some with anxiety, while others seek it out and embrace it. The reasons for these opposing views are many;...
Measurement – It Doesn’t Have to be Complicated…

Posted on March 16th, 2020

There has been much debate in the PR industry about measurement — mainly because measuring earned communications success has always been complex and often has an indirect influence on...
From all angles – why social media is critical to M&A activity

Posted on December 20th, 2019

The lure of potential growth, scalability, enhanced profitability and market domination fuels the merger and acquisition (M&A) market. Over the last three years the value of global M&A deals...
How to eBook: make the most of industry events

Posted on November 12th, 2019

When they’re part of a carefully strategised marketing plan, B2B technology industry events provide an excellent platform to share expertise, raise brand awareness and build relationships with key media...
The art and science of content planning

Posted on October 9th, 2019

Why create content? Do you ever stop to think about what the time and resource is for? In the B2B technology sector, we believe content aimed at the right...

Client Testimonial

“Whiteoaks adds a lot of experience and structure to our marketing efforts. We’re working closely together as one team.”

Martijn Groot | VP Marketing & Strategy, Asset Control
“We went through a detailed and lengthy process when selecting our PR agency and Whiteoaks has consistently exceeded our expectations.”

Sarah Todd | Head of Marketing, Ecrebo
“Whiteoaks’ energy and enthusiasm and the detailed knowledge of our business is unparalleled and this combination delivers results.”

Nick Bloom | VP Partnerships & Alliances, Glasswall Solutions
“Whiteoaks has been a professional and committed partner. The team has taken the time to truly understand eBECS’ unique approach to the market.”

Rufus Lunn | Surface Hub Lead, eBECS
“Working with Whiteoaks has been a pleasure. They took ownership of the social channels and were able to work independently. Results have been fantastic.

Liesbet Meesschaert | Campaign Marketing Manager at Barco
Whiteoaks helped Omnico Group generate £12m in qualified sales and more than 200 pieces of media coverage in 2017

Kathryn Finch and Emma Lampard | Senior Marketing team at Omnico Group

Latest Resource

Working in PR: An insider’s view

Nothing makes us happier than when we have happy #clients. Our work with @weareFraedom led @Nick_Hinds Head of #Marketing & Communications to say: “The team has become an extension of mine, supporting us so professionally.” Read the full case study here: hubs.ly/H0tfL_z0 pic.twitter.com/tgJzBUYbDR

Our approach to international #PR includes four models which are all set up to fit the needs of your organisation, providing local knowledge, expertise, focus and commitment on a global scale hubs.ly/H0tfMkn0 pic.twitter.com/8Ai8Snquog

We sat down with the VP of Marketing & Strategy at @Asset_Contol, Martijn Groot, to discuss how we brought structure and experience to the company’s marketing and social media activity hubs.ly/H0tcBVd0

Start your week by checking out @Nike’s breath-taking campaign with @WiedenKennedy. “To produce the film, Wieden+Kennedy‘s creative team searched through 4000 pieces of footage to find perfect shots that would underscore the commonalities between athletes” hubs.ly/H0tcBVf0

Discover how your #PR investment can effectively generate leads through #marketing automation in Account Director @Tomcl89’s article hubs.ly/H0t8jkG0

Articles and Whitepapers

“Whiteoaks adds a lot of experience and structure to our marketing efforts. We’re working closely together as one team.”

“We went through a detailed and lengthy process when selecting our PR agency and Whiteoaks has consistently exceeded our expectations.”

“Whiteoaks’ energy and enthusiasm and the detailed knowledge of our business is unparalleled and this combination delivers results.”

“Whiteoaks has been a professional and committed partner. The team has taken the time to truly understand eBECS’ unique approach to the market.”

“Working with Whiteoaks has been a pleasure. They took ownership of the social channels and were able to work independently. Results have been fantastic.

Whiteoaks helped Omnico Group generate £12m in qualified sales and more than 200 pieces of media coverage in 2017

Latest Resource