When they’re part of a carefully strategised marketing plan, B2B technology industry events provide an excellent platform to share expertise, raise brand awareness and build relationships with key media...
Why create content? Do you ever stop to think about what the time and resource is for? In the B2B technology sector, we believe content aimed at the right...
We are living in a time of innovation. The sheer volume and diversity of disruptive businesses being started, invested in or sold is testament to this. At Whiteoaks we...
Measurement. It’s the topic that public relations and communications professionals regularly debate and want to improve – but doing so is a continual challenge. The softer arguments for investing...
We all know content plays a critical role in your PR and marketing strategies – forming the foundation for audience engagement and ensuring the right messages resonate with the...
Events are an excellent way of reaching your customers and your prospects — that’s a given. But they also represent a prime opportunity to engage with journalists and play...
Whether it’s your annual flagship event where you own the event agenda, a leading industry expo where you will be exhibiting alongside competitors, or you’re attending a small local...
We recently released the findings of a landmark piece of independent research which investigated the use of Account-Based Marketing and Account-Based Sales approaches. Entitled, ‘A Perfect Match: ABM and...
Content is still king. We keep hearing it, we keep saying it. It forms the basis for almost all PR and marketing campaigns and is one of the most...
Earlier this year we set out to understand whether senior Sales and Marketing decision-makers working for B2B tech brands are truly operating within an Account-Based Sales (ABS) or Account-Based...
Client Testimonial
Why pay as you go cars and data sharing could make our roads more sustainable. In our latest #WOInsights blog, @Sweeney95Alex reports back after a trip to @HWYSUK hubs.ly/H0lQvDX0