We recently released the findings of a landmark piece of independent research which investigated the use of Account-Based Marketing and Account-Based Sales approaches. Entitled, ‘A Perfect Match: ABM and...
Content is still king. We keep hearing it, we keep saying it. It forms the basis for almost all PR and marketing campaigns and is one of the most...
Earlier this year we set out to understand whether senior Sales and Marketing decision-makers working for B2B tech brands are truly operating within an Account-Based Sales (ABS) or Account-Based...
Every day we’re confronted with waves of content. Whether it’s push notifications on your personal device teasing you towards new content, advertising campaigns, browsing or discovering the web at...
The UK has long been and is still a hotbed of innovation. The sheer volume and diversity of disruptive businesses being started, invested in or sold here is testament...
When you’re currently operating from one country with a great PR or integrated marketing agency on board, taking the leap to an organisation that wants to expand to other...
PR, like many services industries, often has a bad name. It is an inconvenient truth – and one that continues to blight the sector to this day. The reason,...
Buyer or marketing personas are now common terms in the B2B sector and it’s likely that your company devises and executes account-based sales and marketing strategies around them. But...
The Data and Marketing Association defines integrated marketing as “an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld...
When you think of a PR professional, what characteristics come to mind? A strong communicator, great writer with faultless attention to detail, and someone who has a solid work...
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.@AndrewRoss_IA talks about five #AI misconceptions that @Gartner_inc have debunked, including that intelligent machines learn on their own. Discover all the myths via @InformationAge information-age.com/five-arti…