When you think of a PR professional, what characteristics come to mind? A strong communicator, great writer with faultless attention to detail, and someone who has a solid work...
Traditionally, when considering how best to design and deliver impactful multi-territory PR campaigns, there have been two predominant models: The Multinational ‘One Agency’ Model – typically offered by large...
It’s true. Writing good copy, words that excite, provoke, fuel the imagination and trigger deep thought, is an art. It is the perfect combination of style, language and relevance...
Strong media relations is a claim every PR agency should make. Fundamentally it remains the core skillset. But how do you build trust in your agency to deliver on...
Social media has been around for so long now that no one can deny that it’s a valuable tool for those businesses who want to know what their target...
The PR industry hasn’t always had the most positive reputation and has in the past, been heavily scrutinised. Large retainers, unmeasurable deliverables and no set approach to truly track...
Of all of the marketing specialisms – PR has asserted itself as the lead proposition in the successful adoption of an integrated marketing approach. Businesses are looking to get...
A successful media event can really strengthen your relationship with relevant journalists and publications to aid your wider PR campaign and plans moving forward. It’s a chance for you...
Whisper it quietly, but the PR industry still has a bad name for itself. As with many of the services industries, the belief that agencies rack up hours, fleecing...
I will always remember being asked during an important new business pitch to give an example of feedback received from a prospect who didn’t select us and the reasons...
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On 25th May the new #GDPR will be enforced and marketers should view it as an opportunity to enhance their service and better interact with customers bit.ly/2F26GWX via @Forbes