Silicon Valley tech firm selects Whiteoaks International for UK launch

Hook, Hampshire, 15 March 2021: Whiteoaks International, the award-winning tech PR agency, has been chosen to launch Palo Alto-based Fanplayr into the UK market.

Fanplayr is a digital platform that boosts conversions on e-commerce sites using AI and machine learning to analyse user behaviour.

The UK launch campaign centres on a media relations strategy, including media briefings and a strong thought leadership component. Its main objectives include increased brand and product awareness, and supporting sales growth.

“Our Italian agency, Noesis, who is a Whiteoaks partner, recommended the team to us. We were impressed by their retail tech experience, the approach they proposed and by their business model that is geared toward results and achieving return on investment,” says Enrico Quaroni, VP Global Sales & Marketing at Fanplayr.

James Kelliher, CEO of Whiteoaks, says: “Fanplayr is the ideal fit for Whiteoaks based on our expertise within both the retail and technology markets. We are looking forward to working with them and getting the business firmly established in the UK.”

Fanplayr has offices all over the world, including the US, Europe, Japan, Australia and South America.