Name and title

Natalia Kaczmarek, Senior Digital Content Creator

When did you start working at Whiteoaks?

In June 2021

Tell us a bit more about your career progression within Whiteoaks

I joined Whiteoaks as a Content Writer to create a wide variety of PR and marketing copy for our B2B tech clients. After three months, an opportunity came my way to take on a newly-formed role within our agency and become a Digital Content Creator. I am now working across both our Content Practice and Digital team, and utilising my copywriting, SEO and social media strategy experience to help our clients make the most of their digital presence.

How did you get into PR?

From a young age I knew I wanted to go to university in an English-speaking country. I just didn’t quite know what to study. What I did know was that I wanted to talk and write a lot in my future career. How very specific, right? When it came to applying for undergraduate degrees, I was drawn towards the creative field of advertising. However, I promised myself I wouldn’t study the same degree as my sister did… Couple of clicks away and there I was reading about PR. “Yup, that’s the one,” I thought.

So, I packed my suitcase, moved to England and started my PR degree at Bucks New University. After a couple of years, I transferred to Bournemouth University where I completed two internships at B2B tech PR agencies and eventually graduated with a first-class degree. I then worked as a Content Marketing Executive for a customer feedback software provider, whilst copywriting in a freelance capacity. And here I am now, still PR-ing and loving every minute of it!

What’s been the highlight of your Whiteoaks career so far?

There’s been a few, but I’d have to start with the change to my role itself as it really allows me to thrive and develop in areas I am most passionate about. Secondly, when one of our clients was nominated for an award, which I wrote. And most recently, I’ve discovered that I am a good speech writer too, having received great feedback from our client and a request to write more. The combination of learning new things and being recognised for hard work is definitely a cherry on top.

What makes you smile at the end of the day?

Great feedback from a client and a piece of cake.

When I’m not PRing I like to…

Make a mess in my kitchen trying to develop new free-from recipes. Or borrow my friend’s dog and go for long walkies. Both bring me equal joy.

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