Zachary joined the Whiteoaks team in 2018 as a junior account executive, and including a spell at PR firm Brands2Life, has a decade of experience in the B2B tech sector.
As Associate Director, Zachary leads two account teams at the agency, working closely with clients on a daily basis to ensure campaigns are impactful, build trust and reputation, and deliver commercial return. A member of the senior leadership team at Whiteoaks, Zachary ensures values and behaviours are embedded across the agency, supporting team development and helping to drive the agency’s growth and reputation for delivering measurable impact.
Across his PR career, Zachary has supported a broad range of clients that include global leaders within their industries, such as SAP, VMware, Hexagon, and top 10 global law firm White & Case. Alongside this, Zachary also has a track record of supporting startups with ambitious growth plans, ensuring performance PR campaigns that raise visibility with target audiences, whether that’s investors or potential customers.
Zachary also has extensive experience supporting clients and managing journalist and analyst engagements at global events, often attending Mobile World Congress, Retail Tech Show as well as hosting global influencer programmes at his clients’ own events, such as VMware Explore and Hexagon Global Live.
