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Martijn Groot, VP Marketing & Strategy, Alveo – Insights
How to keep the CFO happy with your PR investment
The animated dilemma: When cheap video animation is too expensive
Passing the ‘So What?’ test – why a bit of journalistic rigour is vital in B2B tech PR
Silo season is over: The new role of Performance PR
The case study – real-world evidence of benefits in action
How visible leaders build trust and drive B2B growth
Performance PR’s central role in inbound lead generation
Why summer is the perfect time to reset your PR strategy
Great solutions won’t save you: Why your IT brand is lacking leads
Why your next PR strategy needs to account for AI-generated brand visibility
