Job Purpose
You will build a strong foundation in B2B PR account management, media communication, digital, and content strategies, working alongside the AM/AD to glean an understanding about the requisite skills to be successful in PR and be a crucial member of the team, ensuring all campaigns are executed on time and on target. You will also work alongside colleagues in the content, digital and creative streams to gain understanding and knowledge of tasks relating to the streams.

Key Responsibilities
– Builds, maintains and develops productive relationships with journalists, bloggers, influencers and analysts across broadcast, national, trade and vertical media channels
– Utilises networks to create and maximise client coverage
– Has full understanding of how the media works and the differences between trade, broadcast, national, international and social media.
– Is confident in making verbal approaches and pitches – as well as written/email – to journalists, freelancers, analysts and influencers of all levels
– Confidently facilitates national, broadcast and top tier vertical media telephone and in-person media interviews and briefings with all clients
– Runs forward feature programmes for all clients, identifies opportunities, liaises with client on suitable approaches and secures results
– Is proactive in all media areas for clients, constantly looking for opportunities where additional media coverage could be achieved,
– Executes a range of tactics including article placement, media briefings, round-tables, exhibition support or product demonstrations
– Devises and manages effective industry analyst campaigns
– Understands and follows the news agenda with the intention of positioning clients and their products/services within the wider news narrative
– Possesses sound understanding of current affairs relevant to the industry and the wider news agenda
– Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles
– Generates accurate and informative top-tier media briefing documents and materials
– Acts a strong mentor and motivator to junior members within the team offering coaching, supervision and assessment alongside the account manager
– Provides thoughtful, creative and relevant media initiatives and ideas to support the Media Practice Lead

Account management
– With support of the AM/AD, lead on providing some updates and consultancy on a number of client calls and meetings
– Undertakes media and administrative desk research for current client programmes as required
– Working with the content creators to build understanding of how to give briefs in order to develop unique, accurate content, as required and takes lead, with support from AM/AD, to manage smaller projects

Content
– Able to take briefs and develop unique, accurate content, as required (for example synopses, article reworks or short press releases)
– Working with both media specialists and content creators to develop relevant and compelling synopses for own sell ins

Continuous Professional Development
– Undertakes training across all Whiteoaks specialist skillsets to ensure foundation knowledge that spawns continuous professional development to enable progression to account management or practice lead roles

Behavioural Competencies
– Values and consistently delivers a high quality and innovative service to all customers, colleagues and partners
– Commercially aware and maintains up to date knowledge of trends in the technology PR and marketing sectors, and/or areas of specialism, and adds value to the business and our clients
– Acts with integrity and demonstrates sound moral and ethical principles that align with our values
– Works as a team by encouraging cooperation, collaboration and partnerships with colleagues and clients
– Is straightforward, communicates honestly and frankly and ensures interactions with clients and colleagues is clear and consultative
– Builds trust with clients and colleagues through sound decision-making and by sharing knowledge and skills in area of expertise
– Is responsive to often multiple requests from clients and colleagues by reacting quickly and positively
– Demonstrates commitment through dedication to clients and colleagues
– Supports and positively encourages clients and colleagues to achieve individual, team and company goals

Essential functions of this job role are described above. They are not intended to be an exhaustive list of all responsibilities and activities required by the position. The job requirements and features may be subject to change from time to time due to business demands.

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