Redefining Event Marketing: Plan for Success

Watch the Webinar Below

Key Information

Date: 24 April 2019
Time: 12.30pm

Webinar Summary

Hosting or attending events is an expensive and time-consuming area for any B2B marketing team. Yet chosen carefully as part of a carefully considered marketing plan and implemented well, they can build on relationships with both prospects and clients, having the potential to help bring in new business from both too.

We’ve written in separate articles, about how Content, PR and Digital tactics all have an inter-dependent role to play in making events – whether your organising your own or attending someone else’s – work hard by building your brand, cultivating relationships, generating quality leads and contributing to the overall integrated marketing strategy.

Our Senior Account Director, Simon Coughlin, Digital Account Lead Emma Slaughter and Susan Richter, Head of Content talk with John Broy, Client Services Director on these subjects and more.

This webinar will:

  • Provide different perspectives on the potential impact of a powerful events strategy
  • Help you consider the pros and cons of different events and the strategies required for each
  • Offer proven techniques for effective event planning and execution in the integrated marketing environment
  • Discuss how the impact of events can be measured

Let’s Make Communications Better

Read our eBook, ‘Making the Most of Industry Events’ and click here to download.