YOUR BRAND IS VISIBLE, BUT ARE YOUR LEADERS?
The Executive Visibility Programme helps your leadership team build personal presence - on LinkedIn, in the media and in the market - while reinforcing and extending the reach of your wider PR and marketing activity.
Your senior team is full of credible, experienced people. But if they’re not visible, your business is missing opportunities. Personal profiles resonate with buyers, journalists want to be connected to experts and LinkedIn feeds favour individuals over brands.
The Executive Visibility Programme is a fully managed service that helps your leaders build personal presence without adding to their workload and runs complementary to the brand PR you’re already doing.
What it helps you do
Build trust and credibility with customers and prospects.
Increase engagement on LinkedIn.
Secure media and speaking opportunities.
Strengthen visibility and influence.
Attract talent and support wider brand goals.
How it works
We start by understanding your leaders’ current visibility and gathering their viewpoints, then shape a strategy and messaging to support theirs and the overall brand goals.
From there, we develop and deliver consistent content and opportunities that build influence on LinkedIn, in the media and beyond.
Why now?
> People buy from people, so you need to make sure yours are front and centre.
> LinkedIn content from individuals gets up to 10× more reach than company pages.
> In AI-saturated feeds, real voices cut through.
Let’s start with a quick audit. We’ll assess your leadership team’s current presence and highlight immediate opportunities to grow their influence.
FAQs
What is executive visibility?
Executive visibility is about building the presence and credibility of your senior leaders so they’re seen, heard and trusted by the audiences that matter most: your customers, prospects, partners, media, analysts, investors and potential hires. Executive visibility goes beyond simple name recognition, focusing on consistent, authentic communication in the media and on social media channels that reinforces both the leader’s expertise and the brand’s reputation.
What marketing channels should executives be using to increase visibility?
For B2B tech leaders, LinkedIn remains the key platform for reaching target decision-makers and industry peers. Other valuable channels include speaking at industry events, contributing to relevant media outlets, appearing on podcasts and participating in webinars. A mix of owned, earned and shared channels ensures leaders are visible where their audiences are paying attention.
How does PR and Executive Visibility work together?
PR and Executive Visibility are complementary. PR builds awareness of the brand through thought leadership and media placements, while Executive Visibility puts a human face to the brand. By ensuring leaders are visible in the media, on LinkedIn and at industry events, Executive Visibility amplifies PR efforts, strengthens credibility and makes brand messages more relatable and memorable.
What are the best ways to manage senior leadership visibility and reputation?
Effective management starts with a clear strategy, defining the brand and leader’s positioning, areas of expertise and target audiences. From there, it’s about delivering consistent, high-quality content and engaging with relevant conversations. Monitoring media coverage, social engagement and sentiment are all essential for protecting and enhancing reputation over time. A fully managed approach, like our Executive Visibility Programme, ensures activity is consistent, aligned and impactful without adding to a leader’s workload.
How is the impact of Executive Visibility measured?
Impact is measured through a combination of quantitative and qualitative metrics. This can include LinkedIn KPIs such as impressions, reactions, comments and profile views as well as growth in new followers and connections. Media coverage and reach, speaking invitations and inbound opportunities linked to thought leadership activity are also tracked alongside sentiment and the quality of engagement to ensure visibility translates into credibility, influence and commercial value.
Can Executive Visibility help during a company rebrand or leadership change?
Yes. During a rebrand or leadership transition, Executive Visibility can play a critical role in shaping perception and building trust. Visible, consistent communication from senior leaders helps audiences connect with the people behind the change, reinforces key messages and provides reassurance to customers, employees and stakeholders. It can also generate positive media coverage and engagement, ensuring the rebrand or leadership change is seen as a strategic step forward.
How much does it cost?
We offer both short-term packages to get visibility off to a strong start and long-term programmes to suit every budget. Get in touch for your no obligation quote.
