Whiteoaks News: Agency celebrates 25th birthday year and enters a new era

5 April 2018 – Whiteoaks International, a leading UK-based technology PR agency, has celebrated 25 years by making a number of strategic changes to the business as it grows and realises its new ambitions for the future. At the same time Whiteoaks has been recognised as an accredited agency to the Public Relations and Communications Association (PRCA)’s Communications Management Standard for Agencies (CMS).

The respected industry verification comes days after the company re-branded itself from The Whiteoaks Consultancy to Whiteoaks International. The name better reflects the international nature of the agency’s business capabilities, working for clients in the retail tech, fintech, security, enterprise IT, built environment and broadcast industries, as well as the range of multi-national clients it now provides PR, digital and content services to.

To launch the new brand, Whiteoaks has a new vibrant look on the website at www.whiteoaks.co.uk and across all its social media channels on Twitter, LinkedIn, YouTube, Instagram and Google+.

Whiteoaks has celebrated its achievements with a recent move to an entirely new, larger and modern office in Hook, Hampshire. The agency’s new international headquarters better accommodates its growing team of 35+ people. It offers an inspiring and fresh approach to working practices with vast open spaces, agile working areas and collaborative spaces for work and play. The move from its long-standing headquarters in Farnham, Surrey now better positions Whiteoaks in the ‘UK Tech Triangle’ located in the Thames Valley/M3/M4 corridors, for London and international airports.

James Kelliher, Whiteoaks International’s Chief Executive Officer, explained “Our company is entering a very exciting and dynamic phase. We’ve been working hard behind the scenes over the last few months to build up to the launch of our new brand and opening of our inspiring international HQ in Hook.

“To be awarded the PRCA’s highly respected CMS standard is a wonderful endorsement of all the high standard of work that our talented team provide to our clients and in the outstanding way that everyone contributes in running our B2B tech PR agency.”

The agency is currently recruiting for a number of new team members in the Client Services and Business Support teams and applications can be made online on the Whiteoaks website at https://whiteoaks.co.uk/careers/.

As a result of the new brand positioning, Whiteoaks offers clients with global communications requirements four individual routes to deliver this, all under its’ International Performance Management (IPM) model. Created in 2013, the unique ‘agency agnostic’ model includes four different options, to provide clients with measurable results and ROI, in every country.

Clients can choose to:
• Select relevant agencies from the newly-branded WIN PR Group, an instant network of owner-managed agencies providing services in over 70 countries around the world
• Work with locally-agreed agencies within the Whiteoaks IPM operational structure
• Combine agencies from the WIN PR Group with other local agencies and work within the IPM framework
• Bring pre-existing relationships with a different local network of agencies and execute projects and campaigns within the IPM approach.

Whiteoaks’ new office development was project managed by Grey Interiors Ltd, a leading commercial design and build agency.