Hook, Hampshire, 23 January 2019 – Glen Dimplex Heating and Ventilation, the world’s largest manufacturer of electrical heating appliances, has selected Whiteoaks International, a leading UK-based technology PR agency, to raise the profile of its commercial heating and ventilation portfolio.
As part of the campaign, Whiteoaks will raise awareness for the company’s professional flame and contracting businesses. Whiteoaks will also promote Glen Dimplex’s state-of-the-art Flame Studio in Shoreditch, a beacon for designers and architects that showcases how they can create exciting and aspirational spaces using realistic flame effects and innovative VR technology.
Whiteoaks was appointed due to its experience and proven track record of developing compelling PR, content and digital campaigns for B2B clients.
Gail Cook, Head of Marcomms for Glen Dimplex Heating and Ventilation, comments: “We needed an agency to help us not only raise awareness for our commercial product line, but shift our perception in the market from being seen as purely a product provider, to a knowledge centre and community hub for all those involved in building design and specification.
“Whiteoaks impressed us with their enthusiasm and experience in the architecture and building services industry, as well as their transparent service delivery model and results-driven approach to PR.”
The campaign includes thought leadership, media relations and a social media component. It seeks to reinforce Glen Dimplex Heating and Ventilation’s standing as a thought leader in the industry and communicate the benefits of the company’s flame technology and wider product lines to architects, interior designers, specifiers and M&E consultants.
Hayley Goff, Chief Operating Officer at Whiteoaks International, says: “Glen Dimplex Heating and Ventilation is a big name in the industry and we’re looking forward to helping them reinforce their strong brand and raise awareness of the great consultancy and innovation work they do. We have a lot of experience working with the building services industry and are confident that this experience, combined with our commitment to achieving and exceeding targets, will help Glen Dimplex Heating and Ventilation elevate their profile within the industry.”