Hook, Hampshire 1 July 2021: Hubilo, a leader in global virtual and hybrid events platforms, has selected Whiteoaks International as its agency of choice to launch its offerings into the UK market.

Whiteoaks won the account with a launch programme that includes a large media relations component, thought leadership, and customer endorsement following a competitive pitch process. The initial campaign will seed a longer-term programme of generating brand awareness and building credibility across Hubilo’s core audiences, including event management companies, exhibitions, and corporates.

The platform focuses on engaging audiences and uses data analytics to provide insights to organisers in terms of attendee behaviours, lead generation, content performance. With a better understanding of what audiences are interested in, organisations can personalise the event experience for the attendee and help elevate the ROI of the event.

Cathy Song Novelli, SVP, Marketing + Communications at Hubilo says: “We’ve had great success over this past year with our virtual events platform, growing dramatically month-on-month but now is the time to capitalise on that momentum and move forward into new markets and strengthen our hybrid offering. We believe Whiteoaks is the agency to help us get there based on their creative ideas for campaigns and their experience in helping fast-growth businesses such as ours.”

With more than 5-years of experience in both the physical and virtual event space, Hubilo has a distinct competitive advantage.

“We are excited to be working with the team at Hubilo in officially launching the brand to the UK market and helping to shape the company’s growth journey. Seeing the platform in action reinforces its versatility and appeal for users in a Covid-influenced market and beyond,” says James Kelliher, CEO of Whiteoaks International.


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