Imagine a group coming together to plant a sapling in a shared garden. Each person contributes: one brings water, another tends the soil while others shield it from harsh weather. The group watches as the sapling grows. The first blossoms appear, and eventually, they bear fruit.
The group gets to enjoy the fruit that they’ve grown together, and as the tree thrives, they feel a shared sense of pride and accomplishment. Its growth is a testament to their collective effort, care and vision.
This collaborative effort mirrors Whiteoaks’ ownership structure and therefore our resulting ethos, beliefs and values.
Let us explain why.
Employee-owned
A lot of people go to work just to pay the bills. Sure, they might like what they do and feel pride when their company does well – but for most, it doesn’t go much deeper than that. It’s just a job, and at the end of the day, they’re not really getting much back beyond their salary. There’s no real connection, no sense of ownership or investment. It’s just a “clock in, clock out” situation.
Since 2021, we’ve been an employee-owned business. This means that whether you’re a manager or an executive, every single person has the opportunity to directly contribute to – and financially benefit from – the success of our business and its growth.
With this model, when the company succeeds, so do our employees, which means it’s not only about a payslip anymore. This kind of setup naturally gets people more engaged and invested because they’re directly tied to the outcome. Everyone’s working towards the same goal, and it creates a shared sense of pride and responsibility which doesn’t always exist in your average agency.
Collectively driving results
As we are a Performance PR agency, measurement and results are the very essence of what we do. Our commitment to offering fixed fees for fixed outcomes means we work closely with clients and agree to targets that connect with their overall business objectives. We guarantee that if those agreed targets are not met, the client gets their money back.
Employee ownership brings a natural focus on results. It isn’t just about putting in the hours or doing tasks but delivering outcomes which make a real difference. These outcomes could be increasing brand awareness, improving reputations or driving sales. Every effort is tied to clear goals, and we take pride in meeting and exceeding them.
Everyone is also willing to step up and go the extra mile because we all know the stakes and share the rewards. We take responsibility and hold ourselves accountable for the outcomes. That sense of ownership pushes us to think bigger, to care more and to treat every decision as if it directly impacts us – because it does.
Good results reflect well on us as a business, as well as personally.
Long-term, client-agency relationships
We have honest, strong relationships with our clients because their success is ours too. We don’t believe in short-term fixes or quick gains where it’s not mutually beneficial. We’re here to build something that lasts.
Commerciality as a core pillar
We understand the commercial pressures businesses face and know that meeting objectives and driving growth are non-negotiables. With commerciality as a core pillar of our approach, our team is always looking for opportunities, coming up with fresh ideas and staying adaptable to whatever challenges your industry throws our way. We’re problem-solvers who make smart decisions to ensure you get the best value and the outcomes you need.
What makes us stand out is how we combine our Performance PR approach with the power of employee ownership. It’s the perfect match: a results-driven model backed by people who are genuinely invested in your success.
If you’re looking to get more of a flavour of how Performance PR works and our culture at Whiteoaks then get in touch
