You’re leading an IT business in one of the most competitive markets out there – and one of the fastest growing.
The UK IT services sector is already worth over £100 billion and is projected to hit £181 billion by 2032. Managed IT services alone are booming, expanding at 13% annually as more companies outsource to keep pace with cloud migration, cybersecurity demands and large-scale digital transformation.
On the surface, it sounds like a golden opportunity.
However, not only are B2B buyers spending more, they’re also evaluating more options and doing more research than ever before. In fact, they’re considering 62% more brands than they did four years ago before making a decision. But despite all this activity, only two in five companies feel providers are doing a good job of tailoring their offering to meet their needs.
So where does that leave you?
Unfortunately we have bad news for you; success isn’t down to your product alone. Your buyers want a partner. Someone who understands their challenges, offers a fresh perspective and stays with them for the long haul; from guiding them through scoping and setup, to supporting growth and evolving with them as their needs change.
The challenges faced by IT providers
You’re chasing leads and firefighting day-to-day demands, you’re not building the visibility or authority which signals to buyers: we understand your world, and we’re the partner you’ve been searching for.
And this is costing you. Without a strong presence in the places buyers are researching – industry media, LinkedIn or the conversations shaping their decisions, you’re invisible, even if your solution is world class.
You’re not seen as a thought leader
To win long-term partnerships, you need to show up consistently as the expert buyers want on their side. That means leading with insight, challenging outdated thinking and earning a reputation as the go-to voice in your space. If they can’t see your expertise, they’ll assume it’s not there.
You’re missing opportunities to generate leads
Buyers don’t want to be sold to anymore. As we said before, many are doing their own research, forming opinions long before you even know they’re looking and they’re already shortlisting providers. And we all know traditional approaches like cold outbound or scattergun ads rarely hit the right audience at the right moment. Trade shows and events often fail to deliver ROI because the conversations don’t continue once the stand comes down.
In a £100 billion (and growing) market, not addressing the fundamentals of building trust and credibility is a risk.
Your competitors will step in where you are not.
How Performance PR helps address these challenges
Every Performance PR campaign is aligned to your business goals and designed from the ground up to deliver measurable outcomes.
Ultimately, being seen as a thought leader is the authority which draws buyers in and fills your pipeline. So in order for you to be seen as an expert, you need to design PR activities accordingly.
This is where we’d help you stand out by creating bold, insightful narratives which showcase your expertise. A campaign’s deliverables would include creating touchpoints to warm up your buyers, build trust and ensure you’re at the very front of their mind when they’re ready to act. That could mean:
- Securing high-value media coverage in publications your buyers trust
- Producing benchmarking reports that position you as the authority in your niche
- Writing opinion-led content for LinkedIn which sparks engagement and invites conversations
- Hosting webinars or podcasts where you share insights and bring your expertise to life
And the great thing about Performance PR is that it’s all measurable. Examples of KPIs and outcomes include:
- Increased share of voice in key industry media
- Top-tier coverage in publications like TechCrunch or Computer Weekly
- Percentage uplift in website traffic during campaign periods
- Inbound leads, with prospects already educated on your expertise
- Social media impressions and meaningful interactions
- Webinar sign-ups and attendance rates
- Downloads of reports and gated content – tracking resulting leads and their progression through the sales funnel from PR-generated conversations
We’d report on all of this, so you’ll see exactly what’s working, what’s driving ROI and where we can optimise for greater impact.
The Whiteoaks way
You’ve probably heard agencies talk about “accountability” before, but we don’t just talk about it, we build it into the way we work. At Whiteoaks, we operate on a ‘fixed fee for fixed outcomes’ model. That means we agree targets upfront and if we don’t hit them, you don’t pay. Everything is backed by a service level agreement, so you’re not taking a leap of faith, you’re choosing a partner who’s as invested in your success as you are.
We don’t chase vanity metrics or hide behind vague promises. We create a clear, measurable path to ROI and give you the confidence that every pound you spend is working as hard as it can.
So, if you’re ready to become the partner your buyers have been searching for, get in touch with us now.
