Webinar: If it’s not measurable, it’s meaningless – How to use PR for B2B tech

Tired of your PR producing vanity metrics with no impact?

Want to know how campaigns can help you reach your business goals?

Too often, PR is seen as “fluffy” or hard to measure. But it doesn’t have to be.

Done right, PR is both measurable and impactful.

In this webinar, Whiteoaks CEO Hayley Goff and Associate Director Sophie King show how B2B tech brands can link PR to real business outcomes – from brand awareness and market growth to recruitment and beyond.

Watch now to learn:

• How to set clear, measurable PR goals
• Ways to align PR with wider business priorities
• Why integration across media, content and social matters
• What to track – from visibility to engagement and impact

Want to see the real value of PR? Start here.

Download the webinar now.