DIGITAL PR FOR B2B TECH
Today’s AI-influenced digital landscape means getting your brand in front of the right audience requires more than media coverage. To reach the audiences that matter, your brand and its content also needs to be surfaced by the systems shaping discovery.
“A SOLID UNDERSTANDING OF OUR INDUSTRY AND TARGET AUDIENCE.”
Visibility+, our digital PR offering, helps B2B tech companies secure high-quality, relevant coverage that builds visibility, credibility and trust – both in the media and in search. And crucially, it strengthens the signals AI tools rely on when deciding what content to surface.
We don’t believe in guesswork. Our approach is targeted, measurable and designed to cater to how search engines and AI systems understand authority and relevance. It’s intended to support your broader marketing and sales objectives with lasting digital impact.
Visibility+ combines compelling storytelling, creative and media outreach with SEO tactics, like keyword targeting and backlink acquisition, to boost your brand’s online presence in organic search and AI-generated results. While Performance PR builds credibility and awareness, Visibility+ is optimised for long-term discoverability.
We’re one team, driving two outcomes for B2B tech brands: visibility in the media and visibility in search and AI summaries.
It’s not just about being seen, it’s about being found.
Want to find out more?
OUR DIGITAL PR SERVICES
Strategy
Keyword research and gap analysis
Thought Leadership
Developing compelling thought leadership that speaks to your audience
Media
Securing earned media coverage in relevant digital publications
Backlink building
Building authoritative backlinks to improve search performance
Amplification
Amplifying success across organic and paid social channels
Driving traffic
Creating engaging assets that drive audiences to your website
WHY DIGITAL PR MATTERS IN B2B TECH
Digital PR helps B2B tech brands stand out in a crowded marketplace. It supports all your brand awareness objectives, ensuring your brand appears in all the places that matter.
It connects your PR and SEO goals, strengthens your domain authority, and increases the likelihood of your content being included in both search engine results and AI-driven outputs.
We combine extensive B2B tech knowledge with a digitally-native approach, so the coverage we secure drives real impact: stronger rankings, more relevant traffic and better visibility in the tools your audience is using.
