Category: News

In this blog, we discuss:

  • the visibility challenges digital infrastructure brands face
  • why traditional PR often falls short in this sector
  • how a performance-focused approach can help

 

There’s a certain irony in working in digital infrastructure.

You’re the engine room of the internet – powering websites, platforms and content; keeping storage, cloud services, networks and data flowing.

You make the digital world work, keeping everyone else online, connected and visible.

And yet… generating visibility for your own brand? That’s more of a challenge.

The digital infrastructure market is crowded. Buyers are sceptical. Sales cycles are long. And your competition are behemoths like AWS, Microsoft and Google.

So how do you cut through?

How do you prove you’re not just another “cloud solution”?

How can you prove – categorically – that PR spend is worth the investment?

Common challenges for digital infrastructure brands 

Do any of these challenges sound familiar? If so, read on. Digital infrastructure brands are among the hundreds of B2B tech brands we’ve worked with for the last 30 years and these are the problems we see most often. 

Struggling to generate visibility and differentiate: Being seen is one thing. Getting noticed is another. Visibility puts you on the radar, but standing out is what makes people pay attention. Your tech might be smarter, faster, more secure but if your message sounds like everyone else’s, it’ll get lost. Buyers are under pressure and short on time so your PR needs to grab attention, outshine the competition and be remembered.

Your buyers have complex buying cycles: Selling into a buying committee is like trying to convince a table full of people to agree on where to eat: the IT lead wants performance; the finance lead wants savings; the compliance officer wants a stress-free audit.

Infrastructure deals take time; they’re high value, involve multiple decision-makers and often drag on for months. With all the internal discussions, questions and delays you need to keep one foot in the room the whole way through. So how do you stay relevant and helpful without being pushy or annoying?

Performance PR can help digital infrastructure brands

It increases visibility through:

  • Press releases which get your news in front of the right journalists.
  • Articles which give your take on the issues your buyers care about.
  • Case studies which prove you can deliver.
  • Videos which bring what you do to life in a way that’s quick, clear and shareable.
  • Award entries show you’re recognised for your solutions and work.
  • Social campaigns which put your message in front of decision-makers where they’re already scrolling.

It can aid complex buying cycles:

PR must support and nurture journeys, not just bring in the leads initially. Therefore there needs to be a drip of communication, with messages delivered clearly, confidently and consistently.

  • PR can keep you visible across a long decision-making process period so you’re not forgotten.
  • It can deliver a steady flow of interviews, thought leadership and media features which can educate and reassure your buyers throughout the process.
  • It can help to secure third-party endorsements e.g. via customer testimonials or mentions in analyst reports which make it easier for buyers to justify their decision internally.

All these PR activities can position your brand as a trustworthy, forward-thinking choice. And earning trust is key, because when buyers are comparing options, the brand they’ve seen offering consistent, valuable insight is the one they’re more likely to pick. And when you tailor messaging to your buyers’ different roles, your sales team can use PR’s useful content and coverage to keep conversations warm – and crucially – moving.

How Performance PR can secure internal buy in

Even if you do, not everyone in your organisation is likely to get what PR does.

To non-marketing teams and senior management, things like “brand awareness” or “engagement” sound fluffy. Instead they’re focused on: leads, deals and revenue. So when you talk about top-of-funnel activity or PR coverage, the first question is often: “What’s the ROI?”

A fair question, but it puts a lot of pressure on professionals like you to prove the value of work which doesn’t always result in conversion overnight.

Have you ever had to justify questions like: 

“How many leads did that article bring in?”

“What’s the value of that podcast appearance?”

“Do we really need to be on that panel?”

Well this is where Performance PR comes in. 

Performance PR is built on measurable KPIs, ensuring every campaign is aligned with your business objectives. By directly linking actions to outcomes, it delivers clear evidence of impact. It ditches vanity metrics and speaks the language the boardroom wants to hear.

It arms you with proof so when leadership asks what PR is doing for the business, you can confidently say: “Let me show you.”

Measuring PR’s impact for digital infrastructure brands

So just what might those numbers and outcomes look like in a Performance PR campaign designed to target these challenges?

Visibility: If PR is helping you to become more visible, you’ll see increased media coverage, search interest, social mentions, website traffic and backlinks.

Complex buying cycles: To measure whether your PR efforts are supporting complex buying cycles, you want to track metrics which show how PR is influencing awareness, trust, education and conversion over time. Are more people searching for your brand, visiting your site or downloading your content after a campaign? Are leads engaging with thought leadership, mentioning articles in sales calls or moving through the funnel faster?

If you’re in digital infrastructure and battling to stand out, drive your pipeline and prove ROI, it’s time for a partner who gets it. That’s where we come in. Find out more about Performance PR and how we do it here at Whiteoaks. Ready when you are.

In this blog, Hugh Cadman, Senior Content Creator at Whiteoaks, discusses:

  • Leveraging personal branding to extend the reach and impact of a company’s overall brand
  • What we can learn from masters of personal branding, like Richard Branson and Sheryl Sandberg
  • Why personal branding is as much a tool for B2B as it is B2C

 

It’s all about me. Is that essentially what personal branding is about, and does it have any relevance to the world of B2B technology?

Personal branding certainly has a role to play in B2B tech, but it is not about boosting egos. If crafted and shared with thought and precision, the vision and values of founders, owners and business leaders can be hugely influential.

The point to stress here is that personal branding is about extending the reach and impact of the company’s overall brand. When fully integrated into a B2B PR and marketing campaign, personal branding is very rewarding for the individuals concerned – and their companies.

We can learn from high-profile masters of this art, such as Richard Branson, who regularly posts updates on LinkedIn and mixes business-related content with philanthropic causes and personal insights.

Or Sheryl Sandberg, the former COO of Meta, who has such a strong voice on workplace equality with her Lean In initiative. This has helped to burnish her former employer’s progressive credentials.

The face of an organisation

Personal branding should not be about one individual over and above the company. Leaders serve as the face of the organisation, and if their personal profiles are properly crafted but also radiate authenticity, they build the company’s reputation.

Authenticity is a well-worn word, and goes further than a personal vision, values and inspirations. It is also about being honest about risks, disappointments and admitting to the odd bit of vulnerability.

We know that marketing needs to be brand-led and intelligent, engaging audiences more personally where possible. Personal branding, however, is not just about image but also the story behind it.

Individuals investing in their personal brand help to humanise the corporate identity and add a dimension to its values and vision that wider tech audiences can relate to.

It is easy to assume that a focus on the personal is best suited to consumer-facing companies, but it can have significant impact in the highly-competitive world of digital technology.

Building trust and visibility

Performance PR-led campaigns can incorporate personal branding strategies for key leaders behind a tech brand, moving them further forward on the public stage. Using expertly crafted, highly-targeted content on social media, personal brands provide an entry point, building trust, visibility and drawing in potential clients and investors who resonate with their expertise.

Trust is always important for ambitious tech brands that need a higher profile. If audiences feel they can trust the individuals running a company, that is a substantial advantage.

We should remember that personal branding goes beyond social media posts or videos shot in a suspiciously pristine kitchen. In B2B tech PR there are many opportunities for amplification.

Alongside insights that are original and captivating, key leaders can share thought leadership articles, snappy blogs and informative whitepapers from the corporate brand to further build credibility. PR experts can work with these stakeholders to devise a consistent schedule for posting relevant content on social media channels.

Content is what attracts the right audience, and if personal branding initiatives use cliché after cliché, then they are not going to convince anyone.

Working hard to establish trust and credibility by focusing on the right content with the right language is very important. It is also vital not to sacrifice quality for quantity. Business leaders who have something to say about everything tend not to do their brands many favours.

With key leaders taking steps to build a personal brand and develop a community of followers, businesses have a highly valuable, additional tool that increases the power of their corporate brand with target audiences, enabling them to amplify their presence on all channels and ultimately drive sales.

Get in touch to find out how we can help you build your personal brand and in doing so increase the visibility of your business. 

 

 

In this blog, Whiteoaks discusses:

  • Why B2B tech brands should invest in their own research
  • How to turn a single research report into long-term content marketing strategy

 

Research projects are increasingly becoming a strategy of choice for B2B tech brands looking to position themselves as thought leaders. The media continues to have an appetite for the insights these industry surveys can deliver.

By investing in research, brands like yours can generate credible insights that serve to differentiate themselves from the competition and leverage for the media coverage to reach their target audiences and strengthen their market position.

Whether conducted in-house or outsourced to a specialist research company, however, surveys take time and resources to complete. B2B tech brands may also have concerns about the outcomes, with fears that results will fail to challenge the status quo and therefore won’t be newsworthy.

But research surveys with carefully crafted questions and responses can generate useful insights from target audiences.

Here are the three key reasons why it’s worth the investment:

One: Data-backed thought leadership

By collecting and owning data from their own surveys, businesses like yours don’t have to rely on external data to deliver industry insights.

Instead, you have your own IP, which enables you to differentiate your commentary, repurpose the data for marketing and strategic planning, and build credibility among clients, prospects and industry peers alike.

Successful research projects may even spur on yearly revisits, allowing you to compare and contrast data over a period of time, thereby enabling you to build insights into market trends and momentum and truly own a niche. 

Two: The opportunity to become a market trailblazer

Commissioning research enables a brand to shape industry conversations, rather than just reacting to them. By uncovering new trends, challenges or opportunities, businesses can be positioned as forward-thinking leaders.

These insights can also be used to inform strategy internally – giving a business unique market intelligence into its audiences that can shape product launches etc.

Three: Fuel for long-term marketing and content

Insights gained from research can fuel far more than a single report; they can provide a foundation for ongoing marketing efforts.

Key findings can be repurposed across PR campaigns in thought leadership articles, news releases, eBooks and industry whitepapers, as well as assets that can be shared on social media, such as infographics, social media tiles and videos.

They can even be leveraged for sales presentations. By selecting relevant results, and inserting them into their pitch slides, your teams can build a more persuasive case for a product, or service offering; address buyer pain points or validate the need for a solution.

In addition, you can revisit the data to comment or add context to breaking news stories, or to deliver insightful and timely commentary pieces.

If you want help in bringing these benefits to life but aren’t sure where to begin, we can offer guidance.

To kick-start your research journey, get in touch with us today.

In this blog, Whiteoaks’ CEO, Hayley Goff, discusses:

  • What Performance PR is and how it differs from traditional PR
  • How Performance PR is measured
  • Why accountability matters more than ever for B2B tech brands investing in PR

What is Performance PR?

Performance PR is a results-driven approach to public relations that connects PR activity to clear business objectives and measurable outcomes. At Whiteoaks, accountability is built into our Performance PR model. We offer ‘fixed fees for fixed outcomes’ with agreed targets backed by a formal service level agreement and money-back guarantee.

But to understand more about the Performance PR approach, it helps to consider a familiar situation.

You’re a successful tech brand eager to attract new clients and establish industry credibility.

You decide to invest in PR, and enlist a top-tier agency on a monthly retainer, which promises coverage in leading industry publications. The campaign has some success, but it’s not what you’d hoped for, especially considering your investment.

There’s a distinct lack of tangible results, the phones have remained eerily quiet and the promised influx of engagement and referrals fails to materialise. Frustrated, you abandon the PR element of your marketing and communications campaign.

All you have to show are several large holes in your budget, and a boss piling on the pressure for results.

This is a frequent scenario we hear from marketing and senior leadership teams within technology businesses, who come to us deflated and disappointed with their incumbent PR agency.

After poor performance, insufficient results and a lack of accountability, the high cost is the final nail in the coffin. Expensive retainers, missed targets and a lack of transparency, which leaves brands with zero recourse, is a model that has given PR a bad name.

But there is an alternative – Performance PR – and it’s something we have preached and practised at Whiteoaks for over 30 years. This approach offers peace of mind for the client and accountability for us. 

How does Performance PR differ from traditional PR?

The main difference between Performance PR and traditional PR is how the agency relationship is structured and how campaign success is defined.

Under a traditional retainer model, a client will often pay for an agreed amount of agency time or activity each month. That might include media outreach, content development, press releases and reporting.

Success can then become focused on what the agency produced, such as the number of journalists contacted or pieces of coverage secured.

These outputs can be valuable, but they do not necessarily explain whether the campaign reached the right people, communicated the right messages or supported the client’s wider objectives.

Performance PR starts with the result the business needs.

The Performance PR agency and their client agree the objective, activity, deliverables and targets at the outset. Reporting is then based on progress against those commitments rather than a record of how agency time was spent.

Media coverage still matters, but it is considered in context. A piece of coverage is more valuable when it appears in a publication trusted by the target audience, includes the messages the brand needs to communicate and encourages further engagement.

This creates a clearer connection between the PR activity and what the business is trying to achieve.

Why Performance PR matters to B2B tech brands

Marketing leaders are under growing pressure to prove that their budgets are being used effectively.

According to Gartner’s 2025 CMO Spend Survey, 39% of CMOs planned to reduce agency budgets, with eliminating unproductive agency relationships among the main actions being taken.

In that environment, a monthly PR report listing completed activity is unlikely to be enough. Marketing teams need to explain who the campaign reached and how it contributed to the business objective.

Performance PR creates that connection by agreeing relevant targets before campaign delivery begins.

Setting those targets requires a proper understanding of the business, its audience, priorities and  timelines. The measures should reflect what the campaign is genuinely expected to influence, rather than applying the same set of metrics to every client.

Our approach to target setting for Performance PR explains how we turn these considerations into meaningful campaign KPIs.

This focus is also consistent with the AMEC Barcelona Principles, which state that measuring communications outcomes should be preferred to measuring outputs alone.

The purpose is not to claim PR was solely responsible for every lead or sale. It is to provide credible evidence of the role communications played in supporting the organisation’s goals.

How the Performance PR model improves the agency relationship

In practice, the Performance PR model gives clients greater clarity from the start. The campaign objectives, activity, targets and costs are agreed upfront, so both sides understand what success looks like and how progress will be assessed.

This creates:

Greater accountability: The agency is held accountable for delivering the agreed targets. At Whiteoaks, that commitment is written into a formal service level agreement and backed by a money-back guarantee.

Clearer costs: Fixed fees for fixed outcomes give clients clarity about their investment from the beginning. There are no vague promises about how a bank of retainer hours might be used.

More meaningful reporting: Campaign reporting is connected to the business and PR objectives. This helps teams explain the value of PR to senior leaders and demonstrate progress using relevant evidence.

Better campaign decisions: Regular measurement helps identify which messages, channels and activities are having the strongest impact. That insight can be used to improve the campaign rather than waiting until the end to discover what worked.

Stronger alignment with the business: Performance PR begins with the actual needs of the organisation. Campaigns are designed to build reputation, change perceptions, strengthen authority or support growth rather than generate coverage for its own sake.

What are the benefits of Performance PR?

The results will depend on what the campaign is designed to achieve, but Performance PR can help brands:

Increase brand awareness: Consistent, well-targeted coverage across the channels your audience actually pays attention to keeps your brand front of mind as they start researching a solution.

Attract more relevant leads: Campaigns designed around your actual buyers, rather than broad reach alone, tend to attract enquiries from people who are a genuine fit rather than a high volume of the wrong audience.

Strengthen credibility: Positioning your business and its experts as trusted voices, through media coverage, thought leadership and third-party endorsement, builds a kind of credibility that advertising alone cannot buy.

Demonstrate clear return on investment: Because targets are agreed upfront and tracked throughout, you can show, in commercial terms, what your PR investment has actually delivered.

How Performance PR is measured

Measurement against business objectives and absolute accountability sit at the heart of Performance PR.

There is no single set of KPIs that applies to every campaign. Every client’s goals are different, so a programme designed to raise awareness should not be measured in exactly the same way as one focused on executive visibility, thought leadership or audience engagement.

The KPIs should always reflect the purpose of the Performance PR campaign.

For awareness-led activity, they could include coverage in priority publications, audience reach, key message penetration, share of voice against competitors or visibility around key industry topics.

For a campaign focused on building credibility, they might include quality of thought leadership opportunities, executive commentary in relevant media, engagement with expert content, invitations to contribute to industry discussions or changes in how the brand is represented.

Where the objective is to encourage an audience to take action, the campaign might track website referrals, content downloads, event registrations, social engagement, enquiries or other meaningful responses

Coverage volume can form part of the Performance PR measurement framework, but it should not be viewed in isolation. A high number of articles in publications that do not reach the target audience may have less value than one detailed feature in a title that buyers know and trust. Effective measurement considers the quality, relevance and impact of the result.

These KPIs are tracked across the different channels of an integrated campaign, from media relations to content and social media to creative work, all pulling in the same direction toward the agreed targets.

Why choose Whiteoaks for Performance PR

Performance PR isn’t just another marketing tactic at Whiteoaks. It’s ingrained in our approach, because it embodies our values and behaviours as a B2B tech PR agency.

Our values – quality, teamwork, integrity and commerciality – underpin our performance-led approach. In our employee-owned business, every member of staff is personally invested, so your results are our success too. That alignment translates into better outcomes for clients.

Performance PR allows us to be one hundred per cent accountable to our clients, and to continually improve and evolve our services.

Over our 30-year heritage, that’s helped us become a trusted partner to many. You can see the approach in action across our client work.

Want greater clarity and accountability from your PR investment? Talk to our team about a Performance PR campaign built around your business objectives.

 

FAQ

What is Performance PR?

Performance PR is a results-driven approach to public relations that connects PR activity to clear business objectives and measurable outcomes. At Whiteoaks, accountability is built into our Performance PR model. We offer ‘fixed fees for fixed outcomes’ with agreed targets backed by a formal service level agreement and money-back guarantee.

How is Performance PR measured?

Performance PR is measured using metrics including media coverage quality, website traffic, organic search performance, lead generation, conversions and engagement.

How is Performance PR different from traditional PR?

Traditional PR relationships are typically based on a monthly retainer and a set amount of agency activity. Performance PR instead focuses on agreed campaign outcomes, with defined targets linked to business goals and agency accountability for delivering them.

Why is measuring PR performance important?

Measuring the performance of PR campaigns enables B2B businesses to understand campaign effectiveness, optimise future strategies and demonstrate return on investment.

Hook, Hampshire, 11 May 2022: Whiteoaks International has been awarded the PRCA Gold Communications Management Standard (CMS) accreditation. This is the fifth consecutive year the agency has achieved CMS accreditation.

The award is the result of a successful audit and moderation session that examined areas including business planning, business development and benchmarking.

Renna Markson MPRCA, Deputy Director General and Engagement Director, says:

“Congratulations to Whiteoaks International for achieving the Gold CMS Award for demonstrating best practices in PR over the past five years. The quality assurance report commended the agency for their detailed and comprehensive response, especially their benchmarking evidence, which demonstrates their strong position in the marketplace. The report also noted that they have a collaborative approach to business planning and a strong track record in new business development. Clients are offered transparent and detailed contracts, which is testament to the Whiteoaks International’s commitment to quality service.”

The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry.

“As an employee-owned business on an ambitious growth path and dedicated to delivering on our mission of guaranteeing better results from integrated B2B PR and communications campaigns for our clients, we are delighted with our Gold CMS accreditation,” says Whiteoaks MD Suzanne Griffiths.

“Our passionate team of specialists is committed to giving our clients exactly what they need – results, proactivity and impact so being recognised for that is a great motivator for the team and great acknowledgement of their commitment.”

Whiteoaks International has named Hayley Goff as its new CEO. Goff steps into the role from the position of chief operating officer and will strive to strengthen Whiteoaks’ position in the market and drive the business towards furthering its mission of guaranteeing better results from integrated B2B PR and communications campaigns for its clients.

Goff takes the reins from current CEO James Kelliher who is moving into an advisory role as non-executive director on the Whiteoaks board.

“This is another huge step forward for Whiteoaks and as CEO, I look forward to leading our dedicated team of specialists along our growth journey. I am passionate about our deliberately different approach which offers a flexible engagement model and guarantees results, return on investment and above all, happy clients,” says Goff.

“As a proudly employee-owned business we all have an even bigger stake in our clients’ success and we are committed to giving them exactly what they need in terms of results, proactivity and market impact.”

The make up of the Whiteoaks executive board of directors remains mostly unchanged with Suzanne Griffiths (managing director) and John Broy (chief client officer) supporting Goff in her new role. Current non-executive director Andrew Marsden has stepped down.

Goff joined Whiteoaks in 2004, moving up through the ranks holding a number of senior roles and working on key international accounts across the business. Goff joined the Whiteoaks board in 2013 following a management buy-out before moving into the role of chief operating officer, where she provided strategic and creative consultancy across the client portfolio.

“Hayley is a tremendous asset to the business in terms of how she helps shape clients’ strategy, the strong relationships she’s built over the years, and her inspiring leadership. As I move into my new role as non-executive director, I have the utmost confidence that Hayley will continue to drive Whiteoaks forward and lead the team to success in pursuit of our ambitious objectives,” says James Kelliher, outgoing CEO.

The appointment is effective from 01 May 2023.

Whiteoaks International, the UK’s leading B2B tech PR agency, has been appointed by AccountsIQ, the award-winning accountancy SaaS provider, to deliver an integrated campaign across the UK and Ireland. The targeted campaign will run over 12 months and is aimed at elevating the AccountsIQ brand and building its corporate profile.

Following a period of exceptional growth, AccountsIQ identified the need to increase its visibility within its target market. AccountsIQ’s decision to select Whiteoaks is testament to the company’s unparalleled experience in delivering results for fast-growing technology businesses, and its reputation for targeted campaigns that elevate brands, and speak to the right audiences, with the right content, through the right channels to deliver behavioural change.

“In a competitive pitch process, Whiteoaks’ professional approach, deep domain experience and commitment to delivering measurable results impressed us. We look forward to working with the team to further our business goals over the coming year,” says Sara Laccone, head of marketing, AccountsIQ.

Whiteoaks will be delivering an integrated, creative brand awareness campaign, encompassing media relations, thought leadership and corporate profiling to elevate awareness of AccountsIQ’s products and services amongst fast-growth businesses.

Founded in Dublin in 2004, AccountsIQ provides a suite of financial management software that enables businesses to use financial data more strategically, empowering informed decision-making and raising the finance function to a strategic hub. AccountsIQ is a well-established vendor in the accountancy software field, designed for fast-growth and multi-entity businesses. More than 6,000 entities worldwide currently use AccountsIQ software.

Hayley Goff, COO of Whiteoaks International says: “Our ability to deliver an integrated campaign across media, social, creative, and content puts us in an elevated position within the UK technology PR sector and means we can manage the end-to-end process delivering return on investment and consistency of message across channels while ensuring an excellent level of service. We are delighted to be working with AccountsIQ to further accelerate their business growth in the UK and Ireland.”

Hook, Hampshire, 6 May 2022: The PRCA has once again awarded Whiteoaks International its Communications Management Standard (CMS) accreditation. This is the fifth consecutive year that the agency has demonstrated its steadfast commitment to quality. 

The accreditation was awarded following a successful audit and moderation session, carried out by PRCA audit accessor Carol Magill. The audit covered areas including financial management, training, culture and client management. 

“Whiteoaks International provided an excellent response across all sub sections audited – from training of staff and client management, to creating a supportive and inclusive culture. This includes having a comprehensive diversity policy supported by training programmes. In addition, it was clear that leadership and communication play a pivotal role in the agency’s success, both in terms of transparency and in following a best practice approach when communicating with internal and external audiences,” says Magill. 

Whiteoaks MD Suzanne Griffiths says: “We are really delighted with our latest CMS accreditation. One of our core values as an agency is quality, not just in what we deliver for clients, but in the way we engage with our staff. We do this by creating and evolving a welcoming, inclusive culture that gives our staff the confidence to grow, share ideas and be part of a great team. This aspect is especially important for us since becoming an employee-owned business where each and every employee has a hand in shaping the future direction of the business.” 

The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry. Whiteoaks first achieved it in 2018. 

Hook, Hampshire, 4th May 2022: Modern workplace and managed services specialist, Camwood has chosen to partner with Whiteoaks International to raise awareness of its brand. The partnership agreement between the two companies follows hot on the heels of the appointment of senior level business executive Andrew Carr as Camwood’s new managing director. 

The two companies will work closely together as Camwood embarks on a growth journey leveraging their heritage as a pure IT applications specialist to additionally encompass a strong focus on modern workplace and managed services.  

Camwood has more than 20 years’ experience in enterprise IT. Today, it is focused on delivering Digital Acceleration through the Lens of Applications to its customers and partners. Whiteoaks will take these messages to market as part of an integrated PR campaign, which will include thought leadership articles, news hijacking opportunities and media briefings. 

Andrew Carr, managing director, Camwood, says: “We are really looking forward to working in close partnership with Whiteoaks to raise awareness of the Camwood brand across our key target markets. What really stood out to us about their proposal was their emphasis on PR that generates tangible business outcomes rather than just outputs. We know they are committed to delivering results for us.”   

Hayley Goff, Chief Operating Officer at B2B Tech PR Agency Whiteoaks says: “It is exciting to have the opportunity to work in close partnership with a business like Camwood that combines high levels of experience and expertise with a genuine passion and commitment to its customers and to growing its capability in new areas of the market. We are looking forward to working with them to help make their vision a success.”  

Camwood is the latest in a series of 2022 client wins for Whiteoaks, which also include Secure Code Warrior and Kognitiv Spark.  

Hook, Hampshire, 3 August 2021: Corelight has appointed Whiteoaks International as its UK agency of choice. The cyber security business is seeking to strengthen its presence in the region and Whiteoaks will deliver a brand awareness campaign to support this.

The campaign is designed around strong thought leadership and media relations, including the use of data-driven insights and tailored content.

Corelight selected Whiteoaks following a referral from its US agency W2 Communications and a competitive pitch.

“We have started the year off with some great momentum and that’s carrying through to the summer with this most recent win to add to the flurry of new clients that we welcomed last month,” says James Kelliher, Whiteoaks CEO. “We are delighted to welcome this great brand to Whiteoaks and we’re looking forward to bringing its targeted campaign to life and achieving tangible results.”