Hook, Hampshire, 30 March 2021: Whiteoaks International, the award-winning tech PR agency, has been selected by Egypt-based SaaS provider el-Brokers to lead its introduction into the UK market.

elBrokers.com provides a web-based CRM/content management and productivity tool designed to help realtors and small estate agencies manage leads, property listings, create professional reports and streamline the listing process, on a subscription basis.

The campaign is designed to grow awareness of el-Brokers in the region and increase its customer base. It is built on a social media and influencer relations strategy, supported by a media relations and thought leadership content programme.

“We were impressed by the credentials and experience of the Whiteoaks team in helping fast-growth tech businesses. But we were especially attracted by the strength of its digital offering which really resonated for us as a new entrant to the UK market and a web-based business,” says el-Brokers founder, Youssef Abdelwahab.

The campaign will also feature a corporate profiling element and is due for kick off in Q2 2021.

“el-Brokers is a disruptor and an innovator with a unique offering that can deliver value to the real estate market, all of which places it right in our realm of expertise,” says James Kelliher, Whiteoaks CEO. “We’re delighted to be working with the team to launch this solution into the UK market and further el-Brokers’ reach.”

The elBrokers.com platform is currently free to use and offered on a six-month trial.

Hook, Hampshire, 30 March 2021: For the fourth consecutive year, Whiteoaks International, the award-winning tech PR agency, is proud to announce that it has passed its annual PRCA Communications Management Standard CMS accreditation, demonstrating its ongoing commitment to quality.

To achieve the accreditation Whiteoaks was asked to provide evidence and documentation to support assessment areas, including leadership and communication, business planning, people management, diversity and client satisfaction.

Following a successful annual audit and moderation session, the PRCA’s audit assessor, Carol Magill, provided excellent feedback to the team.

“Whiteoaks provided an excellent response across the three sampled areas of the CMS moderation process; client satisfaction, financial planning and new business development.  The evidence across all areas was coherent and comprehensive. Keeping clients happy is clearly a key focus of this agency with a client handbook in place outlining the structure of client engagement, programme reviews, KPIs, an onboarding process, points of engagement, templates for meetings and a traffic light system.

“There is also a clear focus on business development as a role for all teams, as evidenced by the establishment of business development training and a tracking system to streamline the overall process.”

Suzanne Griffiths, managing director of Whiteoaks International, says: “We’re delighted with the results of this audit, especially the fact that the assessor was impressed with our commitment to client satisfaction and gauging client feedback during the pandemic.

“We first achieved certification in 2018 and have found it an excellent way of giving clients and prospects peace of mind that they are buying a professional service from a PR and communications company that is committed to excellence, while for our employees it demonstrates our commitment to their ongoing development. The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry.

Hook, Hampshire, 15 March 2021: Whiteoaks International, the award-winning tech PR agency, has been chosen to launch Palo Alto-based Fanplayr into the UK market.

Fanplayr is a digital platform that boosts conversions on e-commerce sites using AI and machine learning to analyse user behaviour.

The UK launch campaign centres on a media relations strategy, including media briefings and a strong thought leadership component. Its main objectives include increased brand and product awareness, and supporting sales growth.

“Our Italian agency, Noesis, who is a Whiteoaks partner, recommended the team to us. We were impressed by their retail tech experience, the approach they proposed and by their business model that is geared toward results and achieving return on investment,” says Enrico Quaroni, VP Global Sales & Marketing at Fanplayr.

James Kelliher, CEO of Whiteoaks, says: “Fanplayr is the ideal fit for Whiteoaks based on our expertise within both the retail and technology markets. We are looking forward to working with them and getting the business firmly established in the UK.”

Fanplayr has offices all over the world, including the US, Europe, Japan, Australia and South America.

Hook, Hampshire, 3 March 2021: Whiteoaks International, the number one tech PR agency outside London, has raised £1,000 for Ark Cancer Charity by walking more than nine million steps in February. 

The Whiteoaks International Step Challenge saw 43 staff, family and even pets getting involved to reach the target in just 28 days  completing 9,377,160 steps and a distance of nearly 5,000 miles. 

Merv Rees, Ark Cancer Centre Charity trustee and renowned liver cancer surgeon, says: “Thank you to everyone at Whiteoaks for taking on this formidable Step ChallengeTeam Whiteoaks are great champions of Ark, and this is another significant show of support. Well done to everyone who took part.” 

Tara Williams, Whiteoaks HR manager, says: “One of our continuing aims has been employee wellness, keeping staff healthy, happy and engaged, which is especially important nowWe thought that a great way to boost our wellbeing would be to keep physically active, set ourselves a target, and of course, have a fundraising goal.  

“We’re absolutely delighted to have reached this milestone and once again donate to such a worthy cause in our local community.” 

Whiteoaks has been supporting the charity since 2019 helping to raise money for various initiatives, including its annual Ark Day event to raise funds for a dedicated cancer support centre at Basingstoke hospital 

Hook, Hampshire, 24 February 2021: The B2B Marketing UK Agencies Benchmarking Report for 2021 has been released and we’re delighted to announce that we’ve once again featured in the Top 40, up four places from 39th last year.

This cements our position as a leading PR, Digital, Content and Creative agency and  reflects the team’s dedication, the trusted partnerships we have built with our clients and our sustained growth over the years.

Hook, Hampshire, 19 January 2021: Whiteoaks International, the award-winning tech PR agency, has been appointed the exclusive PR technical partner to Winmark Global’s CMO Network.

Whiteoaks will work with Winmark to support the organisation in reaching its objectives of building its brand profile and growing membership across the CMO network. This will be achieved through the creation and delivery of a thought leadership and media relations campaign.

Winmark is a global C-suite platform that fosters relationships and collaboration between more than 700 members, creates best practices and provides access to insights.

Members of the network include more than 2,500 leaders from FTSE and Fortune companies, such as Google, Vodafone, itv and Unilever.

“We are looking forward to working with Winmark, positioning the organisation as a thought leader, well versed in the challenges, issues and topics that the C-suite is facing and strengthening its brand presence,” says James Kelliher, Whiteoaks CEO.

John Jeffcock, chief executive, Winmark says: “The corporate landscape has definitely shifted over the past 12 months and there is an increasing appetite for development, collaboration and knowledge sharing across the C-suite and industries.

“We’re delighted to be working with Whiteoaks to leverage the momentum we’re currently experiencing with 65 new members joining the network since March 2020 and expanding opportunities.”

Winmark is well regarded for its management research that provides C-suite executives with intelligence, while its academies focus on development and empowerment across functions and industries.

Hook, Hampshire, 12 August 2020: Whiteoaks International, the award-winning tech PR agency, has announced the appointment of three new practice heads — Hannah Buckley, Chris Patmore and Emma Walker.

The appointments form part of the agency’s wider strategy to evolve its offering in line with client need and market trends — and follow on from the appointment of award-winning Creative Director Mark Wilson and launch of a dedicated creative department earlier this year.

“As an agency that has built its almost thirty-year reputation on employing teams of specialists to implement targeted, quality campaigns for our B2B tech clients, investing in these appointments further cements our commitment to our clients and evolving our business,” says Hayley Goff, Chief Operating Officer at Whiteoaks.

Each head is responsible for managing a team of specialists that works closely with account teams to deliver results-driven, creative campaigns and strategic consultancy. The heads report into the COO, with the account teams reporting into John Broy, Chief Client Officer.

Hannah Buckley has been promoted to Head of Content. She is responsible for developing and executing Whiteoaks’ content strategy, and ensuring the delivery of compelling, high quality content assets across the client base.

Chris Patmore joins the agency as Head of Media bringing with him more than 20 years of experience in the PR and comms industry. He has worked across agencies and in-house and has held several senior positions running global programmes for a host of technology clients from start-ups to established multinationals.

Emma Walker has been promoted to Head of Digital and Social and is responsible for evolving the agency’s social media offering, devising digital strategies, and mobilising digital resource across Whiteoaks.

“Our focus on specialist streams is especially important as communication disciplines become more collaborative and intertwined, with PR, content, digital and creative forming the foundation of client campaigns, giving us an integrated delivery, management and measurement model. As a result, these appointments ensure we have the right skills and capabilities in place to proactively meet our clients’ needs and move swiftly to address a fast-changing market,” concludes Goff.

Hook, Hampshire, 06 May 2020Whiteoaks International has garnered a host of accolades following the release of the PRWeek Top 150 PR Consultancies 2020 rankings — including being recognised as the #1 tech PR agency outside London.

Whiteoaks is ranked 70th overall across all categories, moving up six places from last year’s position. Based on the consultancy’s 2019 figures, this reflects a solid 5% increase in revenue and 4% increase in staff over a 12-month period.

The PRWeek Top 150 PR Consultancies 2020 rankings also recognised Whiteoaks as:

  • The 6th ranked agency overall outside London
  • A Top 10 Tech PR agency in the UK
  • The 34th ranked independent agency in the UK

In addition, Whiteoaks also confirmed its place as a leading international consultancy, based on the Global Top 250 PR Agency Ranking 2020 released by PRovoke.

James Kelliher, CEO at Whiteoaks International says: “These rankings demonstrate that, as a B2B tech PR business, we have built a solid platform for growth over the years. It is this base that enables us to develop the right skills, recruit the top talent and expand our offering so that we continue to exceed expectations for our clients.

“We are delighted with these accolades as they are also a testament to our dedicated staff and our host of supportive clients.”

The rankings announcement follows the recent news that Whiteoaks launched a dedicated Creative Department, headed up by award-winning creative director Mark Wilson. The new department offers a complete range of creative services and consultancy, from concepts and full campaigns, videos and branding, to digital, print and social design.

Hook, Hampshire, 22 April 2020: Whiteoaks International, the award-winning tech PR agency, has announced the official launch of its Creative Department headed up by Creative Director Mark Wilson.

Wilson is an award-winning creative director having worked on well-known B2B and consumer brands, including Oracle, Ciena, CenturyLink, BA, British Gas and Drinkaware. He has previously worked for OgilvyOne, MOI Global and MBA, and brings a wealth of experience to Whiteoaks.

Wilson will focus on delivering creative campaigns across the agency, growing the Creative Department, and working with senior management to evolve its services in line with client requirements.

“There’s never been a more important time in B2B PR and marketing for creativity. It’s something, I believe, that we all possess and I look forward to further harnessing that creativity at Whiteoaks and transforming it into tangible messaging and concepts that make our clients happy and deliver results,” says Mark Wilson, Whiteoaks International Creative Director.

The Whiteoaks Creative Department offers a complete range of creative services and consultancy, from concepts and full campaigns, videos and branding, to digital, print and social design.

“We’re delighted to have Mark on board and officially launch our new Creative Department which has allowed us to expand our range of creative services and consultancy,” says James Kelliher, Whiteoaks International CEO.

“As an agency we’re constantly evolving, adapting to client feedback and needs, market changes and the desire to continue living up to our philosophy of being deliberately different. This launch is the next strategic step forward for us, one that has already delivered excellent results.”

Hook, Hampshire, 01 April 2020: Whiteoaks International, the award-winning tech PR agency, has once again demonstrated its commitment to quality with the renewal of its PRCA Communications Management Standard (CMS).

The annual certification covers a number of areas including leadership and communication, business improvement, campaign management, client satisfaction and people management.

Following the successful annual audit and moderation session, the PRCA’s audit assessor Carol Magill provided excellent feedback to the team.

“This agency was tested via the CMS Moderation process on Business Improvement, People and Client Management. The agency’s response to business improvement in particular was a very strong and comprehensive response with exceptional evidence presented,” says Magill.

“In addition, there was strong evidence of engagement with clients on how to get best value for money, and it is clear that relationships are open and transparent. People are at the heart of all organisations and this is an agency which is transparent and strategic in its people management.”

The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry.

“We are delighted to achieve the PRCA CMS certification once again. We’re operating in a constantly changing environment, so agility is key. But there are also areas that remain consistent, like our commitment to quality; whether that is in the delivery of creative and successful campaigns, giving strategic advice, or day-to-day contact with our clients and the media,” says Suzanne Griffiths Whiteoaks International MD.

“The framework demonstrates this commitment to excellence to our potential and existing clients, and is an indication of our professionalism and the emphasis we place on building and strong relationships with our staff and clients.”

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