Hook, Hampshire, 6 May 2022: The PRCA has once again awarded Whiteoaks International its Communications Management Standard (CMS) accreditation. This is the fifth consecutive year that the agency has demonstrated its steadfast commitment to quality.
The accreditation was awarded following a successful audit and moderation session, carried out by PRCA audit accessor Carol Magill. The audit covered areas including financial management, training, culture and client management.
“Whiteoaks International provided an excellent response across all sub sections audited – from training of staff and client management, to creating a supportive and inclusive culture. This includes having a comprehensive diversity policy supported by training programmes. In addition, it was clear that leadership and communication play a pivotal role in the agency’s success, both in terms of transparency and in following a best practice approach when communicating with internal and external audiences,” says Magill.
Whiteoaks MD Suzanne Griffiths says: “We are really delighted with our latest CMS accreditation. One of our core values as an agency is quality, not just in what we deliver for clients, but in the way we engage with our staff. We do this by creating and evolving a welcoming, inclusive culture that gives our staff the confidence to grow, share ideas and be part of a great team. This aspect is especially important for us since becoming an employee-owned business where each and every employee has a hand in shaping the future direction of the business.”
The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry. Whiteoaks first achieved it in 2018.