Hook, Hampshire, 3 August 2021: Corelight has appointed Whiteoaks International as its UK agency of choice. The cyber security business is seeking to strengthen its presence in the region and Whiteoaks will deliver a brand awareness campaign to support this.

The campaign is designed around strong thought leadership and media relations, including the use of data-driven insights and tailored content.

Corelight selected Whiteoaks following a referral from its US agency W2 Communications and a competitive pitch.

“We have started the year off with some great momentum and that’s carrying through to the summer with this most recent win to add to the flurry of new clients that we welcomed last month,” says James Kelliher, Whiteoaks CEO. “We are delighted to welcome this great brand to Whiteoaks and we’re looking forward to bringing its targeted campaign to life and achieving tangible results.”

Hook, Hampshire, 12 August 2021: Award-winning B2B tech pr agency Whiteoaks International has signed up a number of new clients over the space of four weeks, including Lilli, Pole Star, and Visual Components.

Lilli, a UK health tech company that uses machine learning to revolutionise home care, kicked off its campaign with a project announcing its £4.5 million in a pre-Series A funding. The subsequent programme will focus on positioning the Lilli brand in the market and growing awareness with a view to engaging stakeholders in the health sector to explore opportunities and investors to attract future funding. This includes a content creation and thought leadership component, as well as media and influencer relations.

Pole Star, a pioneering maritime technology provider, selected Whiteoaks after a competitive pitching process to support its expansion aspirations following a significant growth investment in the company. The campaign tactics include a research project, media relations and thought leadership.

Visual Components develops 3D manufacturing simulation solutions and was looking to raise its profile in the market and boost brand awareness. The tailored campaign to be delivered by Whiteoaks will use influencer and media relations, corporate profiling and thought leadership to help the company reach its objectives.

“There has been a steady build up in the market over the past few months, with demand coming from both brands that have an appetite for increased PR and marketing services, as well as those looking to use these services for the first time,” says James Kelliher, Whiteoaks International CEO.

“We are delighted to welcome these great names on board and are looking forward to bringing their campaigns to life, and delivering the strong results and return on investment that they chose us for.”

Hook, Hampshire 1 July 2021: Hubilo, a leader in global virtual and hybrid events platforms, has selected Whiteoaks International as its agency of choice to launch its offerings into the UK market.

Whiteoaks won the account with a launch programme that includes a large media relations component, thought leadership, and customer endorsement following a competitive pitch process. The initial campaign will seed a longer-term programme of generating brand awareness and building credibility across Hubilo’s core audiences, including event management companies, exhibitions, and corporates.

The platform focuses on engaging audiences and uses data analytics to provide insights to organisers in terms of attendee behaviours, lead generation, content performance. With a better understanding of what audiences are interested in, organisations can personalise the event experience for the attendee and help elevate the ROI of the event.

Cathy Song Novelli, SVP, Marketing + Communications at Hubilo says: “We’ve had great success over this past year with our virtual events platform, growing dramatically month-on-month but now is the time to capitalise on that momentum and move forward into new markets and strengthen our hybrid offering. We believe Whiteoaks is the agency to help us get there based on their creative ideas for campaigns and their experience in helping fast-growth businesses such as ours.”

With more than 5-years of experience in both the physical and virtual event space, Hubilo has a distinct competitive advantage.

“We are excited to be working with the team at Hubilo in officially launching the brand to the UK market and helping to shape the company’s growth journey. Seeing the platform in action reinforces its versatility and appeal for users in a Covid-influenced market and beyond,” says James Kelliher, CEO of Whiteoaks International.

Hook, Hampshire, 30 March 2021: Whiteoaks International, the award-winning tech PR agency, has been selected by Egypt-based SaaS provider el-Brokers to lead its introduction into the UK market.

elBrokers.com provides a web-based CRM/content management and productivity tool designed to help realtors and small estate agencies manage leads, property listings, create professional reports and streamline the listing process, on a subscription basis.

The campaign is designed to grow awareness of el-Brokers in the region and increase its customer base. It is built on a social media and influencer relations strategy, supported by a media relations and thought leadership content programme.

“We were impressed by the credentials and experience of the Whiteoaks team in helping fast-growth tech businesses. But we were especially attracted by the strength of its digital offering which really resonated for us as a new entrant to the UK market and a web-based business,” says el-Brokers founder, Youssef Abdelwahab.

The campaign will also feature a corporate profiling element and is due for kick off in Q2 2021.

“el-Brokers is a disruptor and an innovator with a unique offering that can deliver value to the real estate market, all of which places it right in our realm of expertise,” says James Kelliher, Whiteoaks CEO. “We’re delighted to be working with the team to launch this solution into the UK market and further el-Brokers’ reach.”

The elBrokers.com platform is currently free to use and offered on a six-month trial.

Hook, Hampshire, 30 March 2021: For the fourth consecutive year, Whiteoaks International, the award-winning tech PR agency, is proud to announce that it has passed its annual PRCA Communications Management Standard CMS accreditation, demonstrating its ongoing commitment to quality.

To achieve the accreditation Whiteoaks was asked to provide evidence and documentation to support assessment areas, including leadership and communication, business planning, people management, diversity and client satisfaction.

Following a successful annual audit and moderation session, the PRCA’s audit assessor, Carol Magill, provided excellent feedback to the team.

“Whiteoaks provided an excellent response across the three sampled areas of the CMS moderation process; client satisfaction, financial planning and new business development.  The evidence across all areas was coherent and comprehensive. Keeping clients happy is clearly a key focus of this agency with a client handbook in place outlining the structure of client engagement, programme reviews, KPIs, an onboarding process, points of engagement, templates for meetings and a traffic light system.

“There is also a clear focus on business development as a role for all teams, as evidenced by the establishment of business development training and a tracking system to streamline the overall process.”

Suzanne Griffiths, managing director of Whiteoaks International, says: “We’re delighted with the results of this audit, especially the fact that the assessor was impressed with our commitment to client satisfaction and gauging client feedback during the pandemic.

“We first achieved certification in 2018 and have found it an excellent way of giving clients and prospects peace of mind that they are buying a professional service from a PR and communications company that is committed to excellence, while for our employees it demonstrates our commitment to their ongoing development. The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry.

Hook, Hampshire, 15 March 2021: Whiteoaks International, the award-winning tech PR agency, has been chosen to launch Palo Alto-based Fanplayr into the UK market.

Fanplayr is a digital platform that boosts conversions on e-commerce sites using AI and machine learning to analyse user behaviour.

The UK launch campaign centres on a media relations strategy, including media briefings and a strong thought leadership component. Its main objectives include increased brand and product awareness, and supporting sales growth.

“Our Italian agency, Noesis, who is a Whiteoaks partner, recommended the team to us. We were impressed by their retail tech experience, the approach they proposed and by their business model that is geared toward results and achieving return on investment,” says Enrico Quaroni, VP Global Sales & Marketing at Fanplayr.

James Kelliher, CEO of Whiteoaks, says: “Fanplayr is the ideal fit for Whiteoaks based on our expertise within both the retail and technology markets. We are looking forward to working with them and getting the business firmly established in the UK.”

Fanplayr has offices all over the world, including the US, Europe, Japan, Australia and South America.

Hook, Hampshire, 3 March 2021: Whiteoaks International, the number one tech PR agency outside London, has raised £1,000 for Ark Cancer Charity by walking more than nine million steps in February. 

The Whiteoaks International Step Challenge saw 43 staff, family and even pets getting involved to reach the target in just 28 days  completing 9,377,160 steps and a distance of nearly 5,000 miles. 

Merv Rees, Ark Cancer Centre Charity trustee and renowned liver cancer surgeon, says: “Thank you to everyone at Whiteoaks for taking on this formidable Step ChallengeTeam Whiteoaks are great champions of Ark, and this is another significant show of support. Well done to everyone who took part.” 

Tara Williams, Whiteoaks HR manager, says: “One of our continuing aims has been employee wellness, keeping staff healthy, happy and engaged, which is especially important nowWe thought that a great way to boost our wellbeing would be to keep physically active, set ourselves a target, and of course, have a fundraising goal.  

“We’re absolutely delighted to have reached this milestone and once again donate to such a worthy cause in our local community.” 

Whiteoaks has been supporting the charity since 2019 helping to raise money for various initiatives, including its annual Ark Day event to raise funds for a dedicated cancer support centre at Basingstoke hospital 

Hook, Hampshire, 24 February 2021: The B2B Marketing UK Agencies Benchmarking Report for 2021 has been released and we’re delighted to announce that we’ve once again featured in the Top 40, up four places from 39th last year.

This cements our position as a leading PR, Digital, Content and Creative agency and  reflects the team’s dedication, the trusted partnerships we have built with our clients and our sustained growth over the years.

Hook, Hampshire, 19 January 2021: Whiteoaks International, the award-winning tech PR agency, has been appointed the exclusive PR technical partner to Winmark Global’s CMO Network.

Whiteoaks will work with Winmark to support the organisation in reaching its objectives of building its brand profile and growing membership across the CMO network. This will be achieved through the creation and delivery of a thought leadership and media relations campaign.

Winmark is a global C-suite platform that fosters relationships and collaboration between more than 700 members, creates best practices and provides access to insights.

Members of the network include more than 2,500 leaders from FTSE and Fortune companies, such as Google, Vodafone, itv and Unilever.

“We are looking forward to working with Winmark, positioning the organisation as a thought leader, well versed in the challenges, issues and topics that the C-suite is facing and strengthening its brand presence,” says James Kelliher, Whiteoaks CEO.

John Jeffcock, chief executive, Winmark says: “The corporate landscape has definitely shifted over the past 12 months and there is an increasing appetite for development, collaboration and knowledge sharing across the C-suite and industries.

“We’re delighted to be working with Whiteoaks to leverage the momentum we’re currently experiencing with 65 new members joining the network since March 2020 and expanding opportunities.”

Winmark is well regarded for its management research that provides C-suite executives with intelligence, while its academies focus on development and empowerment across functions and industries.

Hook, Hampshire, 12 August 2020: Whiteoaks International, the award-winning tech PR agency, has announced the appointment of three new practice heads — Hannah Buckley, Chris Patmore and Emma Walker.

The appointments form part of the agency’s wider strategy to evolve its offering in line with client need and market trends — and follow on from the appointment of award-winning Creative Director Mark Wilson and launch of a dedicated creative department earlier this year.

“As an agency that has built its almost thirty-year reputation on employing teams of specialists to implement targeted, quality campaigns for our B2B tech clients, investing in these appointments further cements our commitment to our clients and evolving our business,” says Hayley Goff, Chief Operating Officer at Whiteoaks.

Each head is responsible for managing a team of specialists that works closely with account teams to deliver results-driven, creative campaigns and strategic consultancy. The heads report into the COO, with the account teams reporting into John Broy, Chief Client Officer.

Hannah Buckley has been promoted to Head of Content. She is responsible for developing and executing Whiteoaks’ content strategy, and ensuring the delivery of compelling, high quality content assets across the client base.

Chris Patmore joins the agency as Head of Media bringing with him more than 20 years of experience in the PR and comms industry. He has worked across agencies and in-house and has held several senior positions running global programmes for a host of technology clients from start-ups to established multinationals.

Emma Walker has been promoted to Head of Digital and Social and is responsible for evolving the agency’s social media offering, devising digital strategies, and mobilising digital resource across Whiteoaks.

“Our focus on specialist streams is especially important as communication disciplines become more collaborative and intertwined, with PR, content, digital and creative forming the foundation of client campaigns, giving us an integrated delivery, management and measurement model. As a result, these appointments ensure we have the right skills and capabilities in place to proactively meet our clients’ needs and move swiftly to address a fast-changing market,” concludes Goff.

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