Hook, Hampshire, 15 March 2021: Whiteoaks International, the award-winning tech PR agency, has been chosen to launch Palo Alto-based Fanplayr into the UK market.

Fanplayr is a digital platform that boosts conversions on e-commerce sites using AI and machine learning to analyse user behaviour.

The UK launch campaign centres on a media relations strategy, including media briefings and a strong thought leadership component. Its main objectives include increased brand and product awareness, and supporting sales growth.

“Our Italian agency, Noesis, who is a Whiteoaks partner, recommended the team to us. We were impressed by their retail tech experience, the approach they proposed and by their business model that is geared toward results and achieving return on investment,” says Enrico Quaroni, VP Global Sales & Marketing at Fanplayr.

James Kelliher, CEO of Whiteoaks, says: “Fanplayr is the ideal fit for Whiteoaks based on our expertise within both the retail and technology markets. We are looking forward to working with them and getting the business firmly established in the UK.”

Fanplayr has offices all over the world, including the US, Europe, Japan, Australia and South America.

Hook, Hampshire, 3 March 2021: Whiteoaks International, the number one tech PR agency outside London, has raised £1,000 for Ark Cancer Charity by walking more than nine million steps in February. 

The Whiteoaks International Step Challenge saw 43 staff, family and even pets getting involved to reach the target in just 28 days  completing 9,377,160 steps and a distance of nearly 5,000 miles. 

Merv Rees, Ark Cancer Centre Charity trustee and renowned liver cancer surgeon, says: “Thank you to everyone at Whiteoaks for taking on this formidable Step ChallengeTeam Whiteoaks are great champions of Ark, and this is another significant show of support. Well done to everyone who took part.” 

Tara Williams, Whiteoaks HR manager, says: “One of our continuing aims has been employee wellness, keeping staff healthy, happy and engaged, which is especially important nowWe thought that a great way to boost our wellbeing would be to keep physically active, set ourselves a target, and of course, have a fundraising goal.  

“We’re absolutely delighted to have reached this milestone and once again donate to such a worthy cause in our local community.” 

Whiteoaks has been supporting the charity since 2019 helping to raise money for various initiatives, including its annual Ark Day event to raise funds for a dedicated cancer support centre at Basingstoke hospital 

Hook, Hampshire, 24 February 2021: The B2B Marketing UK Agencies Benchmarking Report for 2021 has been released and we’re delighted to announce that we’ve once again featured in the Top 40, up four places from 39th last year.

This cements our position as a leading PR, Digital, Content and Creative agency and reflects the team’s dedication, the trusted partnerships we have built with our clients and our sustained growth over the years.

Hook, Hampshire, 19 January 2021: Whiteoaks International, the award-winning tech PR agency, has been appointed the exclusive PR technical partner to Winmark Global’s CMO Network.

Whiteoaks will work with Winmark to support the organisation in reaching its objectives of building its brand profile and growing membership across the CMO network. This will be achieved through the creation and delivery of a thought leadership and media relations campaign.

Winmark is a global C-suite platform that fosters relationships and collaboration between more than 700 members, creates best practices and provides access to insights.

Members of the network include more than 2,500 leaders from FTSE and Fortune companies, such as Google, Vodafone, itv and Unilever.

“We are looking forward to working with Winmark, positioning the organisation as a thought leader, well versed in the challenges, issues and topics that the C-suite is facing and strengthening its brand presence,” says James Kelliher, Whiteoaks CEO.

John Jeffcock, chief executive, Winmark says: “The corporate landscape has definitely shifted over the past 12 months and there is an increasing appetite for development, collaboration and knowledge sharing across the C-suite and industries.

“We’re delighted to be working with Whiteoaks to leverage the momentum we’re currently experiencing with 65 new members joining the network since March 2020 and expanding opportunities.”

Winmark is well regarded for its management research that provides C-suite executives with intelligence, while its academies focus on development and empowerment across functions and industries.

Hook, Hampshire, 12 August 2020: Whiteoaks International, the award-winning tech PR agency, has announced the appointment of three new practice heads — Hannah Buckley, Chris Patmore and Emma Walker.

The appointments form part of the agency’s wider strategy to evolve its offering in line with client need and market trends — and follow on from the appointment of award-winning Creative Director Mark Wilson and launch of a dedicated creative department earlier this year.

“As an agency that has built its almost thirty-year reputation on employing teams of specialists to implement targeted, quality campaigns for our B2B tech clients, investing in these appointments further cements our commitment to our clients and evolving our business,” says Hayley Goff, Chief Operating Officer at Whiteoaks.

Each head is responsible for managing a team of specialists that works closely with account teams to deliver results-driven, creative campaigns and strategic consultancy. The heads report into the COO, with the account teams reporting into John Broy, Chief Client Officer.

Hannah Buckley has been promoted to Head of Content. She is responsible for developing and executing Whiteoaks’ content strategy, and ensuring the delivery of compelling, high quality content assets across the client base.

Chris Patmore joins the agency as Head of Media bringing with him more than 20 years of experience in the PR and comms industry. He has worked across agencies and in-house and has held several senior positions running global programmes for a host of technology clients from start-ups to established multinationals.

Emma Walker has been promoted to Head of Digital and Social and is responsible for evolving the agency’s social media offering, devising digital strategies, and mobilising digital resource across Whiteoaks.

“Our focus on specialist streams is especially important as communication disciplines become more collaborative and intertwined, with PR, content, digital and creative forming the foundation of client campaigns, giving us an integrated delivery, management and measurement model. As a result, these appointments ensure we have the right skills and capabilities in place to proactively meet our clients’ needs and move swiftly to address a fast-changing market,” concludes Goff.

Hook, Hampshire, 06 May 2020 – Whiteoaks International has garnered a host of accolades following the release of the PRWeek Top 150 PR Consultancies 2020 rankings — including being recognised as the #1 tech PR agency outside London.

Whiteoaks is ranked 70th overall across all categories, moving up six places from last year’s position. Based on the consultancy’s 2019 figures, this reflects a solid 5% increase in revenue and 4% increase in staff over a 12-month period.

The PRWeek Top 150 PR Consultancies 2020 rankings also recognised Whiteoaks as:

  • The 6th ranked agency overall outside London
  • A Top 10 Tech PR agency in the UK
  • The 34th ranked independent agency in the UK

In addition, Whiteoaks also confirmed its place as a leading international consultancy, based on the Global Top 250 PR Agency Ranking 2020 released by PRovoke.

James Kelliher, CEO at Whiteoaks International says: “These rankings demonstrate that, as a B2B tech PR business, we have built a solid platform for growth over the years. It is this base that enables us to develop the right skills, recruit the top talent and expand our offering so that we continue to exceed expectations for our clients.

“We are delighted with these accolades as they are also a testament to our dedicated staff and our host of supportive clients.”

The rankings announcement follows the recent news that Whiteoaks launched a dedicated Creative Department, headed up by award-winning creative director Mark Wilson. The new department offers a complete range of creative services and consultancy, from concepts and full campaigns, videos and branding, to digital, print and social design.

Hook, Hampshire, 22 April 2020: Whiteoaks International, the award-winning tech PR agency, has announced the official launch of its Creative Department headed up by Creative Director Mark Wilson.

Wilson is an award-winning creative director having worked on well-known B2B and consumer brands, including Oracle, Ciena, CenturyLink, BA, British Gas and Drinkaware. He has previously worked for OgilvyOne, MOI Global and MBA, and brings a wealth of experience to Whiteoaks.

Wilson will focus on delivering creative campaigns across the agency, growing the Creative Department, and working with senior management to evolve its services in line with client requirements.

“There’s never been a more important time in B2B PR and marketing for creativity. It’s something, I believe, that we all possess and I look forward to further harnessing that creativity at Whiteoaks and transforming it into tangible messaging and concepts that make our clients happy and deliver results,” says Mark Wilson, Whiteoaks International Creative Director.

The Whiteoaks Creative Department offers a complete range of creative services and consultancy, from concepts and full campaigns, videos and branding, to digital, print and social design.

“We’re delighted to have Mark on board and officially launch our new Creative Department which has allowed us to expand our range of creative services and consultancy,” says James Kelliher, Whiteoaks International CEO.

“As an agency we’re constantly evolving, adapting to client feedback and needs, market changes and the desire to continue living up to our philosophy of being deliberately different. This launch is the next strategic step forward for us, one that has already delivered excellent results.”

Hook, Hampshire, 01 April 2020: Whiteoaks International, the award-winning tech PR agency, has once again demonstrated its commitment to quality with the renewal of its PRCA Communications Management Standard (CMS).

The annual certification covers a number of areas including leadership and communication, business improvement, campaign management, client satisfaction and people management.

Following the successful annual audit and moderation session, the PRCA’s audit assessor Carol Magill provided excellent feedback to the team.

“This agency was tested via the CMS Moderation process on Business Improvement, People and Client Management. The agency’s response to business improvement in particular was a very strong and comprehensive response with exceptional evidence presented,” says Magill.

“In addition, there was strong evidence of engagement with clients on how to get best value for money, and it is clear that relationships are open and transparent. People are at the heart of all organisations and this is an agency which is transparent and strategic in its people management.”

The accreditation is based on the ISO9001 standard for quality and Investors in People, and is unique to the PR and communications industry.

“We are delighted to achieve the PRCA CMS certification once again. We’re operating in a constantly changing environment, so agility is key. But there are also areas that remain consistent, like our commitment to quality; whether that is in the delivery of creative and successful campaigns, giving strategic advice, or day-to-day contact with our clients and the media,” says Suzanne Griffiths Whiteoaks International MD.

“The framework demonstrates this commitment to excellence to our potential and existing clients, and is an indication of our professionalism and the emphasis we place on building and strong relationships with our staff and clients.”

Hook, Hampshire, 30 July 2019Haven Power, one of the largest business electricity suppliers in the UK, has selected Whiteoaks International, the number one technology PR agency outside London, to raise the profile of its renewable electricity and services.

As part of the campaign, Whiteoaks will raise awareness of Haven Power and its work to help organisations reduce their environmental impact by switching to renewable energy sources.

Whiteoaks was appointed due to its experience and proven track record of developing compelling PR, content and digital campaigns, which provide return on investment for its B2B and technology clients.

The campaign will position Haven Power as a leading innovator in the B2B energy supply industry and also communicate the benefits of the company’s energy solutions, including demand-side response, storage, optimisation and risk management.

Tim Cole, Haven Power Head of Brand & Engagement, said: “With the Government making it law to cut greenhouse gas emissions in the UK to almost zero by 2050, the demand for businesses to take pro-active steps to invest in renewable energy sources has never been greater. We needed an agency to help raise awareness of our role in helping organisations to do that.

“Whiteoaks has extensive experience of working with B2B organisations, to raise their profile in both national and trade media, and they impressed us with how they plan to position Haven Power in the market as an alternative to more traditional energy providers. In addition, Whiteoaks’ transparent service delivery model and results-driven approach was a major factor in our selection.”

Hayley Goff, Chief Operating Officer at Whiteoaks International, says: “In the next ten years the energy and built environment sectors have a unique opportunity, through technology innovations, to improve the way we all live, travel and work. We’re excited to help Haven Power demonstrate the role that they can play.

Haven Power, part of the Drax Group, offers reliable, renewable energy and services that help business customers use energy more efficiently, control their spend and manage risk.

Hook, Hampshire, 20 May 2019 – Whiteoaks International, the number one technology PR agency outside London, today announces that it has chosen Ark Cancer Centre Charity in Basingstoke as its charity partner.

Whiteoaks will kick off its support for the charity on Ark Day, a 24-hour long fundraising campaign on Friday 21 June.  The day will start with Whiteoaks’ CEO, James Kelliher, playing a round of sunrise golf at Dummer Golf Club followed by a team cyclathon.

Between 9am and 4.30pm, employees will take turns to cycle on a static bike ride, with a target to cycle 70 miles during the day. The team can also choose to run or walk some of the distance, with a variety of sweepstakes for the fastest mile, the fastest 15-minute slot, the fastest time to reach the halfway point – and more. The Whiteoaks team will also be encouraging Hook residents to donate at Tesco in the town, and will be running a cake and savoury bake sale to raise additional money.

Ark Day has been organised by the Ark Day Organising Committee and aims to raise as much money as possible for Ark Cancer Centre Charity on the longest daylight day of the year.  The number one B2B PR agency will also invite the other businesses based at Form 1 in Bartley Wood Business Park, Hook, to get involved.

Suzanne Griffiths, Managing Director at Whiteoaks International, said: “We moved to our home in Hook, Hampshire in March 2018 and, just over a year on, it’s the right time for us to choose and support a local charity.

“Ark Cancer Centre Charity is fundraising for a much-needed, dedicated cancer support centre at Basingstoke hospital with a £5 million target. We’re excited to help the charity move closer to its goal and can’t wait to get things started with Ark Day next month.”

Merv Rees, Ark Cancer Centre Charity trustee and renowned liver cancer surgeon who is a driving force behind the cancer treatment centre project, said: “Ark is proud and honoured to have been chosen as a charity partner by the team at Whiteoaks International.

“The business has come up with some great ideas to raise funds for, and awareness of, Ark’s £5m campaign to help fund the new NHS cancer treatment centre that will help and support cancer patients and their loved ones in Hampshire, including those living in and around Hook.

“Thanks to everyone at Whiteoaks for this significant show of support – it is much appreciated and will really make a difference.”

Throughout the Autumn and Winter, Whiteoaks will hold a variety of activities including a Great British Bake Off-style competition, celebrate National Sandwich Day, go carolling in Hook and organise a raffle at its Christmas staff party – with all the money raised going to Ark.

About Ark Cancer Centre Charity

A much-needed cancer treatment centre is to be built by Hampshire Hospitals NHS Foundation Trust in Basingstoke, integrating conventional and supportive cancer care for local people. Everything will be provided under one roof in an uplifting environment that will enhance the care and support that is given.

Ark Cancer Centre Charity is raising £5 million towards the cancer treatment centre – and has already raised over £2 million of that target. This exciting project is a major opportunity for everyone involved to create a centre of excellence that will benefit so many people in the locality.

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