INTERNATIONAL PR
THE BEST WAY TO DO INTERNATIONAL PR
Our agency-agnostic approach — International Performance Management model — provides four different options to businesses looking for a B2B tech PR agency with global reach and consistent experience. These options are designed to deliver performance-driven, strategic communications with measurable results and return on investment in every country, bridging the gap between the usual all or nothing approaches.
Unlike other international PR agency offerings that focus on a ‘one-agency approach’, we recommend the most suitable option to meet your requirements and ensure success at both local and international levels.
Use the Group
Select relevant agencies from the WIN PR Group, an instant international PR network that provides services in over 70 countries
Stay Local
Select your own PR agencies locally and work within the Whiteoaks International IPM operational structure
Combine
Combine certain agencies from the WIN PR Group, along with other local PR agencies of your choosing, and work within the Whiteoaks International IPM framework
Adopt
Bring active relationships with a different local network of PR agencies and adopt the Whiteoaks International IPM approach
THE BENEFITS
A high-performance ‘best of breed’ international agency network for technology and B2B public relations, content, social media and digital services. Local knowledge, expertise, focus and commitment on an international scale. A single body to proactively ensure consistency of content, delivery, systems, ways of working, reporting and evaluation across the world. One resource, one solution with consistently exceptional results generated in all territories. Ad hoc projects or comprehensive international PR campaigns. Lower management overheads.
Rather than measuring results in combination with the relationship held with an agency, individual and total investment, activity and results will all be tracked to measure ROI and with clear, objective views of agency performance in each country. The ability to review and replace PR agencies in any country, should performance drop below expectations at any point.
We firmly believe that the International Performance Management framework is a stronger, first-in-class international PR solution to solve the complex and diverse communications challenges faced by multi-national B2B technology companies.
FAQ
What exactly is “international PR” and how is it different from local PR?
International PR involves raising your brand’s profile in other countries or regions – adapting strategy and messaging as needed to suit the local market. For the best results, international PR needs coordination across geographies, media relations efforts, language/contextual adaptation and often sets of region-specific KPIs – driven by a lead agency in co-ordination with experts on the ground in-region.
In which regions or countries can Whiteoaks support my business?
Through our international network, WIN PR Group, we work with trusted partner agencies to execute PR campaigns in across Europe, North America, APAC and other global markets.
How do you manage language, cultural and media differences across markets?
Our lead-agency model means we work with trusted PR agencies in markets who adapt strategies, messaging and content to ensure cultural relevance, tone and appropriateness. This approach also accounts for different media landscapes, journalist preferences, regulatory environments and news cycles to ensure the best results.
How do you measure success for international PR campaigns?
As with every campaign, we define KPIs that make sense per market (e.g. regional media mentions, share of voice, sentiment). Through region-specific reporting, you get clarity on results, enabling you to see impact and make faster, better-founded decisions.
