In cyber security, trust is everything. But trust starts with visibility. If buyers don’t know your name, they won’t consider your solution or believe in your expertise. With the market growing fast and vendors often sounding the same, it’s harder than ever for CISOs and CTOs to tell one cyber security offering from another. That’s why brand visibility is essential. It builds credibility and earns the confidence customers need to believe you can protect what matters most, from data and systems to brand reputation.
Budgets are under pressure, risks keep multiplying and boards want clearer outcomes from security spend. Buyers demand evidence, not slogans. They want to hear from credible experts on the threats that matter, from ransomware and identity attacks to supply chain risk and NIS2. To earn that trust, your brand needs presence in the right places and proof it can deliver.
Whether you’re struggling to differentiate your offering, striving to increase leads, wanting to educate non-technical audiences, looking to attract new talent or demonstrate your expertise in an ever-changing threat landscape, Performance PR is the answer.
We ensure every PR campaign is tied to clear business goals, helping cyber security businesses increase brand awareness, achieve growth ambitions, improve lead generation and make a name for themselves as industry thought leaders.
Every campaign is measured rigorously and built for accountability. No vanity metrics. No vague promises. We set targets up front and if they’re not met, you don’t pay. That’s our ‘fixed-fee for fixed-outcomes’ promise, and it’s what sets us apart.
We combine strong media relations, content services, social media expertise and creative assets to develop integrated PR campaigns that deliver for cyber security businesses.
It’s measurable, strategic PR that earns trust and drives results to get your business the visibility it deserves.
“We worked with Whiteoaks for over five years, during which time, the PR strategy that they developed, and the resultant media coverage helped to significantly increase awareness of Bridewell’s position as the UK’s leading specialist in cyber security for CNI organisations.”
Gareth Jones, Head of Marketing, Bridewell