EXCEPTIONAL CONTENT
Targeted, tailored and engaging copy backed by solid strategy. Expertly crafted, compelling content engages your target audiences and brings your brand and products to life. Brought together by an overarching PR strategy, our content aims to inform and inspire, helping to shape perception, increase brand awareness and ultimately move your business ever-closer to its goals. Our team of experienced content writers are well-versed in everything from traditional thought leadership and press releases, to whitepapers, award entries and everything in between.
“KNOWLEDGEABLE, EASY TO WORK WITH, ALWAYS WILLING TO HELP.”
OUR SERVICES
Corporate messaging & positioning
Creating the perfect tone, narrative and message that conveys your purpose
B2B content strategy
Planning, development and optimisation of content assets to help achieve your wider business objectives
B2B content marketing
Orchestrated campaigns that attract, engage and delight your target audiences
Thought leadership
Perfectly crafting B2B content such as articles to showcase the depth of talent and expertise in your business
Customer reference programmes
Highlighting your customer success stories to build credibility
Award entries
Compelling entries that win accolades
Research reports & whitepapers
Expertly carried out research that gets to the heart of relevant issues and provides maximum thought leadership opportunities
Product and sales collateral
Expertly devised assets to sell your products and services
Social and digital content
Succinctly developed B2B content to reach your audiences on their favourite channel
Podcast scripting
Professionally drafted narratives to capture and engage audiences
Led by our Head of Content, our team of experienced and knowledgeable writers gets under the skin of your brand to craft the perfect copy — transforming tech speak into business benefits, positioning your brand in the right way.
“Working with Whiteoaks is a pleasure. The team has become an extension of mine, supporting us so professionally. Whiteoaks’ culture, attitude and approach is refreshing. They take the time to understand our business and its aspirations, guide and support us expertly, and continue to deliver positive results with complete transparency.”
Nick Hinds, Global Head of Marketing and Communications, Fraedom
FAQ
What type of content does Whiteoaks produce?
We specialise in a wide range of B2B content, covering both marketing and PR. This includes corporate messaging and positioning, content strategies, thought leadership articles, research reports and whitepapers, award entries, customer reference programmes and more.
How does Whiteoaks approach content strategy and planning?
Through our own research and communications strategy workshops, we gain a deep understanding of your business objectives, tone of voice, target audiences and competitive landscape. These insights inform our content recommendations and creation, ensuring the content we create resonates with and reaches your target, and ties back to your overarching PR and communications goals.
Can you write highly technical or niche industry content?
Yes, our team is experienced at transforming technical language into compelling content that speaks to business benefit. We’ll research, collaborate with your subject matter experts and ensure that content is accessible and persuasive.
How is success measured for content campaigns?
As with all activity, we define KPIs from the outset of campaigns (e.g. engagement rates, asset downloads, media coverage, share of voice) and track performance over time. We provide regular reporting to show how the work we’re undertaking is contributing to the objectives that matter to you, whether that’s increasing awareness or boosting reputation.
