INTELLIGENT B2B MEDIA RELATIONS
Extend your reach, reach your goals. Impactful, strategic and modern B2B PR is built on a solid foundation of media relations. Our focus is to strengthen your reputation and achieve measurable results.
“BEAUTIFULLY TRANSPARENT IN ALL THEY DO AND A COST STRUCTURE THAT IS CLEAR.”
OUR B2B PR AND MEDIA RELATIONS SERVICES
Media strategy
Developing a comprehensive B2B media relations strategy aligned to your campaign and business objectives
Executive profiling
Highlighting the experts within your organisation and elevating their personal brand
Thought leadership
Positioning your brand as an expert within your industry with expertly written articles to drive action from target audiences
Product reviews programme
For launches or wider marketing campaigns, your product featured by influencers
News hijacking
Demonstrating your expertise by reacting to industry events decisively and knowledgeably
Event support
Pre, during and post event support to maximise awareness and support your marketing team
Analyst relations
Establishing and nurturing relationships with analysts, with briefings and regular communications
Our dedicated team of B2B media relations specialists helps you navigate and conquer the ever-shifting media landscape. They have unrivalled relationships with key journalists, analysts and influencers and tailor a media plan to ensure you achieve your objectives — whether that’s awareness, growth, expansion into new markets or M&A.
"Friendly and hardworking. The Whiteoaks team act like an extension of our own team. Their knowledge of the B2B technology industry means that I can always rely on them to give the right guidance and help us break into and develop our target industries."
Emily Richards, Marketing Manager, Delaware
“I’ve worked with a number of agencies but from the get go I have felt that the Whiteoaks team got to grips with our brand, our technology and our messaging from day one. This is down to the excellent onboarding process which began with a comprehensive and interactive communications workshop that formed a strong foundation for our campaign and helped cement the trusted relationship we now have with them.”
Andy McNab, VP EMEA, Fanplayr
FAQ
What does Whiteoaks’ B2B PR and media relations service include?
Our PR and media relations offering is built around your business’ needs. Programmes can include strategy development, executive profiling, thought leadership, product reviews programmes, news hijacking, event support and analyst relations.
How do you measure the success of PR campaigns?
We set measurable KPIs aligned to your business objectives at the outset of every campaign. These can include media coverage volume, share of voice, social engagement and sentiment. We continuously track performance and provide regular reports that show how PR is
contributing to those pre-defined business objectives, whether that’s brand awareness, growth, market expansion or anything in between.
What types of clients or industries do you specialise in?
We specialise in B2B technology sectors such as cybersecurity, fintech, healthtech, digital infrastructure and related industries.
What is the typical timeline and onboarding process for engaging your PR services?
We kick off every new client onboarding with a communications strategy workshop to define things like objectives and messaging and ensure all parties are aligned on these important issues. Then, we start executing – you’ll see activity within the first few weeks (e.g. securing media opportunities and drafting content). The full impact builds over time as awareness and relationships grow.
