Whiteoaks International hired to launch new cyber security business

Hook, Hampshire, 23 July 2018Whiteoaks International, a leading UK-based technology PR agency, has led the launch of a disruptive cyber security start-up to market through a significant branding project, before embarking on a comprehensive communications programme in the UK.

CyberHive was created in early 2018 to provide a new kind of cyber security solution, an IaaS (Internet as a Service) proposition named ‘Trusted Cloud’, which was developed in partnership with the University of Oxford. A server security solution that protects data, Trusted Cloud uses a unique combination of hardware-based cryptography and advances in whitelisting technology.

Whiteoaks was selected following a competitive pitch process to conceive the brand and lead its first integrated marketing programme, incorporating PR, digital and social media and content generation.

In partnership with creative agency Emerald Colour, the teams created CyberHive’s website including all the visual and written content as well as social media channels.

Having launched the business, Whiteoaks International will focus on communicating with cyber security and IT professionals and influencers.

Alan Platt, Chief Operating Officer, CyberHive, said: “We believe that Trusted Cloud is the most innovative and most effective solution to the cyber threats facing all organisations. We selected Whiteoaks to help us launch to market because of its proven knowledge of the cyber security industry and an established record of PR, content and digital work in this area. We particularly liked Whiteoaks’ innovative approach to transparent service delivery and focus on results.”

James Kelliher, Whiteoaks International CEO, said: “Being chosen to work with CyberHive is one of the highlights of our year. It’s not often we have the opportunity to build a new brand from the start. Moving on from here, our focus on tangible results, with set fees for set deliverables, sets us apart from other PR firms. We feel sure that this approach will help the new CyberHive brand increase awareness of its unique solution.”