BACKGROUND
For over 25 years, Camwood has helped businesses evolve their digital environments, with a focus on optimising and rationalising application portfolios and managing application estates.
CHALLENGE
Over a three-year period, Camwood firstly wanted to increase brand awareness and establish its reputation in the application services market, before looking to do the same for its newly-launched data services capabilities after embarking on a strategic partnership with Pentaho (part of Hitachi Vantara) in 2024.
APPROACH
The Whiteoaks team adopted an integrated approach that combined thought leadership, media briefings and expert commentary in top-tier publications to drive coverage and build awareness of Camwood as a leader in application and data services.
Coverage was secured across key business, technology and vertical titles, read by Camwood’s target audience, including CEO Today, IT Europa and The European Financial Review.
Alongside PR activity, Whiteoaks initiated a social media campaign in 2023 to promote the coverage achieved and its application services pages.
“We’ve partnered with Whiteoaks across multiple sprints to support key marketing initiatives, and they’ve consistently delivered across our application and data services portfolios. The work is always of the highest standard and the team are a pleasure to work with – efficient, responsive and able to turn around high-quality content even on the tightest deadlines.”
Andrew Carr, Managing Director, Camwood
RESULTS
Camwood has achieved its target of increasing its reputation and brand awareness in both the application and data services markets.
Engagement:
Estimated coverage views of 1.17 million
4,375 impressions
132 reactions
276 engagements
Visibility:
53 pieces of media coverage were achieved
132 key messages were shared
Impact:
A key part of the multi-year relationship was the 2024 data services campaign, which delivered 19 pieces of media coverage in 12 weeks, 50% above target – and reached over 371,000 people.
